Innsbruck Tourism clears the T.A.I. Promote Grand Prix 2025!

Innsbruck Tourism clears the T.A.I. Promote Grand Prix 2025!

Innsbruck Tourism was honored at this year's T.A.I. The Advertising Grand Prix, which took place on May 20, 2025 in “Lighthouse 10” in the Haus des Meeres in Vienna, was honored with two coveted awards. The “Reise Leicht” campaign, which invites travelers to make a stopover while passing through Innsbruck, secured first place in the “Online & Digital Marketing” and “Social Media Campaigns” categories. These successes were supported by an online audience vote that took place in April 2025 and received approximately 78,000 clicks, as well as by an expert jury that evaluated a total of around 200 submissions. Top Tyrol reports that Innsbruck Tourism was able to assert itself against strong competition.

The campaign follows the motto “Travel light, stand still” and achieved over 12 million impressions across various digital media. The campaign was realized in cooperation with Martin Venier, a local film producer, and the whole thing was implemented with a minimal budget. The T.A.I. awards ceremony The Advertising Grand Prix, which was launched in 1980 by the trade magazine Tourist Austria International, is considered one of the most renowned competitions for tourism advertising materials in German-speaking countries. The 38th edition of the competition took place in 2025.

Ceremonial awards ceremony

Over 100 tourism and advertising professionals gathered at the award ceremony to honor the achievements of the nominated campaigns. The winners were awarded “Signum Laudis” medals in gold, silver and bronze, supplemented by various special prizes to highlight special achievements. The competition included submissions in the areas of print, TV and radio spots as well as websites and social media campaigns, which were evaluated by an independent jury chaired by Stefan Schmertzing, agency Wunderknaben. The other jury members included Petra Stolba from the EU Parliament's public relations department and Birgit Reischl, communications consultant at the Vienna University of Applied Sciences. Advertising Grand Prix also lists the overall winners.

• Innsbruck Tourismus – Durchreisekampagne „Reise Leicht“ (Online & Digital-Marketing, Social-Media-Kampagnen)
• thjnk Germany GmbH für Austrian Airlines – „Tausch‘ das Grau gegen Blau.“ (TV- und Radio-Spots)
• Hotel Das Central – Alpine. Luxury. Life. – central-soelden.com/team (Websites)
• TVB Kitzbüheler Alpen St. Johann in Tirol – „Lift und Liebe“ Liftdating (Plakate, sonstige Werbemittel)
• Österreich Werbung – „So schmeckt Österreich“ (Kataloge)

The T.A.I. Advertising Grand Prix 2025 ends not only with the presentation of creative campaigns, but also with the loud confirmation of the innovative strength in the tourism industry, which is evident in digital marketing and social media strategies. With its campaign, Innsbruck Tourism has impressively demonstrated how effective and appealing advertising in the tourism sector can be today.