Innsbruck Tourism is clearing the T.A.I. Advertise Grand Prix 2025!

Innsbruck Tourism is clearing the T.A.I. Advertise Grand Prix 2025!

Lighthouse 10, 1060 Wien, Österreich - Innsbruck Tourismus was at this year's T.A.I. Advertising Grand Prix, which took place on May 20, 2025 in the "Lighthouse 10" in the House of the Sea in Vienna, honored with two coveted awards. The “Reise” campaign, which invites travelers to make a stopover when passing through Innsbruck, secured first place in the categories “Online & Digital Marketing” and “Social Media Campaigns”. These successes were supported by an online audience voting that took place in April 2025 and recorded approximately 78,000 clicks, as well as by a specialist jury that rated a total of around 200 submissions. Top Tirol reports that Innsbruck tourism was able to prevail against strong competition.

The campaign follows the motto "Travel easy, stop" and reached over 12 million impressions in various digital media. The campaign was realized in cooperation with Martin Venier, a local film producer, and the whole thing was implemented with a minimal budget. The award ceremony of the T.A.I. Advertising Grand Prix, which was launched in 1980 by the Tourist Austria journal International, is one of the most renowned competitions for tourist advertising material in German -speaking countries. The 38th edition of the competition took place in 2025.

ceremonial award ceremony

For the ceremonial award ceremony, over 100 tourism and advertising professionals gathered, which paid tribute to the achievements of the nominated campaigns. The award winners: Inside, "Signum Laudis" medals were awarded in gold, silver and bronze, supplemented by various special prices to highlight special services. The competition included submissions in the areas of print, TV and radio spots as well as websites and social media campaigns that were assessed by an independent jury chaired by Stefan Schmerzing, Agency Wunderknaben. The other jury members included Petra Stolba from the public relations work of the EU Parliament and Birgit Reischl, communications consultant at the Vienna University of Applied Sciences. Werbe Grand Prix also lists the overall winner: inside.

• Innsbruck Tourismus-Sentence Campaign "Travel Light" (online & digital marketing, social media campaigns)
• Thjnk Germany GmbH for Austrian Airlines - "Exchange the gray against blue." (TV and radio spots)
• Hotel Das Central - Alpine. Luxury. Life. -Central-soelden.com/team (websites)
• tvb Kitzbüheler Alpen St. Johann in Tirol - "Lift and Love" Liftdating (posters, other advertising materials)
• Austria advertising - "This is how Austria tastes" (catalogs)

The T.A.I. Advertising Grand Prix 2025 not only ends with the presentation of creative campaigns, but also with the loud confirmation of innovative strength in the tourism industry, which is shown in digital marketing and social media strategies. With his campaign, Innsbruck Tourismus has impressively demonstrated how effective and appealing advertising in the tourism sector can be today.