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Tourism in Austria: A stable pillar for the economy and employment!
Tourism will remain a key industry in Austria in 2025, contributing 14% of GDP and supporting employment and regional development.
Tourism in Austria: A stable pillar for the economy and employment!
Austria's tourism remains a stabilizing pillar of the economy and plays a crucial role for employment and regional development. In 2024, domestic and foreign guests spent around 38.8 billion euros in Austria, which underlines the economic importance of the industry. Loud leadersnet.at The tourism and leisure industry contributes around 14 percent to the gross domestic product.
Travel exports account for an impressive 2,640 euros per head of the population. This spending not only has an impact on the economic situation, but also on employment. Around 14 percent of all employed people in Austria work in the tourism and leisure industry.
Importance of the industry
The acceptance of tourism among the population is high: a current survey shows that 75 percent of Austrians find tourism to be economically and culturally relevant. In addition, only around 6 percent of the population perceive tourism as “too much”. This shows how deeply rooted tourism is in Austrian society.
What is particularly noteworthy is that around 81 percent of the investment volume of tourism businesses is awarded within a radius of 60 kilometers, with 92 percent of the suppliers coming from Austria. These figures demonstrate the local roots and the positive impact of tourism on regional development.
Challenges and future prospects
Despite the positive developments, the industry is faced with challenges. High energy, wage and commodity costs cannot always be fully passed on in prices. The chairwoman of the Federal Division for Tourism and Leisure Industry in the Austrian Chamber of Commerce (WKÖ), Susanne Kraus-Winkler, emphasizes the need to address these problems in order to ensure competitiveness.
In addition to the economic analysis, the economic importance of tourism is documented through regular surveys and studies. Current statistics are available on the website of the Austrian Chamber of Commerce and provide a comprehensive overview of the tourism job market in Austria. This data is crucial in order to understand developments in the industry and to take appropriate measures to shape the future of Austrian tourism sustainably. Further information can be found in the report on the figures for 2023, 2024 and the current overview for 2025 wko.at.