Winter tourism in Upper Austria: decline in foreign guests!
In winter 2023/24, Austria recorded an increase in guests of 2.8%; Upper Austria, on the other hand, is experiencing a decline in overnight stays.

Winter tourism in Upper Austria: decline in foreign guests!
Austria's 2023/24 winter season is showing encouraging developments. How Linza reported that the number of guests increased by 2.8% compared to the previous year. This increase is reflected in the overall figures: 72.25 million overnight stays were recorded across Austria, which represents an increase of 1.6%. The increase is particularly notable in April 2024, where overnight stays grew by 23.9%.
In Upper Austria, however, there is mixed news. The state only achieved 3.179 million overnight stays in the winter of 2023/24, which corresponds to a decline of 2%. Despite these declines, the number of domestic guests remained constant at 1.958 million, while international visitors fell 2% to 1.221 million. Interestingly, domestic holidaymakers make up almost 62% of overnight stays in Upper Austria, in contrast to Tyrol, where less than 7% of guests come from Austria.
Upper Austria's specific situation
Upper Austria accounts for 4.4% of Austrian overnight stays. These figures come from the comprehensive survey that forms the basis for the accommodation statistics. Loud Statistics Austria These statistics record monthly arrivals and overnight stays based on reports from commercial and private accommodation providers.
The data shows that overnight stays in Upper Austria rose to 606,000 in April 2024, a remarkable increase of 9.5%. This positive trend could be due to efforts to make more guests aware of regional offerings.
General trends in the tourism industry
The Austrian tourism industry is gradually recovering and statistics show that the reporting requirement for municipalities with more than 1,000 overnight stays has made a positive contribution to the transparency and traceability of tourism data in recent years. This does not include free overnight stays with friends and relatives, which account for around a quarter of the total overnight stays.
In summary, Austrian tourism appears to be on a stable path in winter 2023/24, while some regions such as Upper Austria continue to face challenges in the area of international tourism.