Princess Cruises announces 200 new European sailings for 2027!

Princess Cruises announces 200 new European sailings for 2027!

Princess Cruises has announced that it will offer a total of 200 European sailings in 2027. This represents the shipping company's largest European deployment in history. The planned routes will cover a wide range of destinations in Europe and include both established and lesser-known destinations. This strategy aims to serve the increasingly important European market and offer cruise guests an unforgettable experience on the waters of Europe.

The highlights include various offers in popular metropolises such as Rome, Barcelona and Amsterdam. Princess Cruises relies on a variety of ships that are intended to become the ideal travel companion for exploring European destinations. The shipping company has already published concrete route planning plans, which include both classic tours and themed cruises. These new sailings are part of a major expansion of the fleet and destinations offered.

Expansion of the ship fleet

In order to be able to offer numerous trips, Princess Cruises will continue to expand its fleet. The investments in new ships and route development are part of a long-term strategy to offer world-class experiences to international guests. The commitment to the European market reflects the increasing demand for cruises in this region.

The company plans to optimize the booking modalities and at the same time will ensure the provision of comprehensive information. These will be essential for passengers both before and during the cruise. Princess Cruises wants to ensure that guests are as informed as possible.

The importance of data protection

Given these developments, it is also important to consider how companies, including Princess Cruises, handle data protection. For example, companies active in email marketing need to ensure that their newsletter subscription forms are GDPR compliant. The General Data Protection Regulation has been in force in the EU since May 2018, which states that the express consent of recipients is required to send newsletters. The registration forms must clearly communicate the sender, the privacy policy and the option to unsubscribe in order to comply with legal requirements. The double opt-in procedure is recommended for companies to prove the consent of subscribers.

It is also important that companies clearly communicate the purpose of data collection and only request the most necessary information. The interests of subscribers should also be taken into account in the registration forms in order to enable a personalized approach. Providers like Brevo help companies not only create GDPR-compliant registration forms, but also segment contacts.