Swiss travel industry in crisis mode: What's next?

Swiss travel industry in crisis mode: What's next?

The travel industry in Switzerland is faced with diverse challenges in 2025, while at the same time it also recognizes opportunities in the current situation. Current reporting shows that the industry often feels crises first, but at the same time proves to be a resilient towards geopolitical tensions, tariffs and uncertainties in flight operations. Nevertheless, many actors question the sustainability of this positive turn. Dealing with increasing uncertainties and changes in the nature of travel are central topics that are currently being discussed.

in the «Eco Talk» on SRF 1, which will be available on Play SRF this evening and broadcast on SRF 1 at 10:25 p.m., André Lüthi, CEO of Globetrotter, and Karim Twerenbold, Chairman of the Board of Directors of the Twerenbold Reisen Group, are talking about the situation in Swiss travel market. This discussion offers a valuable opportunity to gain insights into the current challenges and perspectives of the industry.

opportunities and risks 2025

As the industry evaluation of ferry-online.ch , the expectations within the industry are mixed. A Travel Inside survey showed that 18% of the respondents expect a decline in business, while 51% forecast a staggeration and expect 31% to grow. The central challenge that many travel companies have identified for 2025 are geopolitical developments, economic uncertainties and changed customer needs.

The survey emphasizes that 32% of the participants perceive geopolitical developments as the greatest challenge, followed by 22% in terms of economic uncertainties. The competitive pressure and the shortage of skilled workers are also considered important female factors.

strategies for coping with the challenges

In order to react to the problems mentioned, many Swiss travel companies plan investments in different strategic areas. 23% of those surveyed intend to expand their digital technologies. In addition, 18% want to invest in the further training of their employees in order to meet the challenges of the industry. New partnerships and collaborations are also on the agenda: 14% rely on an expansion of your network.

• 23%: Expansion of digital tools
• 18%: Investments in employee training
• 14%: New partnerships and cooperation
• 13%: intensification of marketing and Social Media
• 8%: Planning of sustainable travel options
• 5%: Introduction of new products
• 19%: No special measures provided

In particular, the focus on sustainability and innovation is seen as a key to adapting to the changing market conditions. Despite the challenges, the industry remains optimistic and flexible in order to meet future requirements and to maintain competitiveness.