TUI invests in Oman: Five new hotels for European holidaymakers!

TUI invests in Oman: Five new hotels for European holidaymakers!

TUI and Oman's Omran Group have entered into a strategic partnership that could significantly transform the Sultanate's tourism sector. As part of this agreement, five hotels will be built in the popular Dhofar region, which will welcome guests from all over the world from winter 2027/28. The main aim of this initiative is to position Oman as a leading sun and beach destination for European holidaymakers while supporting the Oman Vision 2040 economic strategy. This strategy aims to expand tourism as an important economic sector and establish the region as an attractive destination. Gloobi reports that Oman will also acquire a 1.4 percent stake in TUI through this move.

The planned construction and operation of the first cluster of five new hotels marks a significant step towards economic diversification for Oman. TUI will contribute its expertise in various areas, including hotel operations, travel sales and airlines. The aim is not only to attract European tourists, but also to significantly expand accommodation capacity. Established TUI brands such as Robinson, TUI Blue, Riu, Jaz and The Mora will be used to further develop the hotels. This was also done by TUI Group highlighted.

The joint venture and the investments

A joint venture will be founded to realize the hotels, in which the Omran Group and TUI will each hold 45 percent. The remaining 10 percent will go to a private investor. The Omran Group contributes its 45 percent stake to the joint venture in the form of contributions in kind and receives new TUI shares in return. TUI's Board of Directors and Supervisory Board have already decided to issue 7.83 million new shares at a price of €9.50 per share, which includes a three-year lock-up period. After completing this share issue, Omran Group will hold around 1.4 percent of TUI shares.

This strategic alliance highlights the central role that tourism plays in Oman's economic development. The focus on sustainability is another important aspect; The developments should meet the highest ecological standards and take into account the economic, social and cultural needs of the region. In addition, these projects are expected to create significant employment opportunities, including the integration of small and medium-sized enterprises (SMEs).

TUI’s long-term plan and market strategies

TUI aims to become more independent of its home market in Europe and to open up new markets outside of Europe. The Dhofar region, known for its mild temperatures, offers an excellent opportunity for this, particularly for targeting visitors from the region. In order to ensure the transport of holidaymakers, TUI is initially planning to cooperate with Oman Air before possibly setting up its own flight connections. In addition, cruises with the TUI fleet are also planned, which means that the tourism value chain can be covered holistically.

In conclusion, the partnership between TUI and Omran Group not only represents a significant investment in the Omani tourism sector, but could also be a milestone for the future of the travel industry in the region. The coming years could be crucial in establishing Oman as an attractive destination for increasingly international travelers. This will benefit both the country's economic growth and the tourism infrastructure.