TUI postponed bookings: Summer vacation 2025 later than ever before!

TUI postponed bookings: Summer vacation 2025 later than ever before!

Europa, Deutschland - TUI has announced that the bookings for summer vacations are moving back due to a late Easter date. This development means that sales and profit from the Easter holidays are missing in the current winter half year. Customers increasingly choose to book their trips later than usual, which has a negative impact on the previous booking figures. In this context, CEO Sebastian Ebel expressed that Tui was still on the right course in order to achieve more sales and profits through higher travel prices in the current financial year, which are on average four percent above the previous year.

Compared to the previous year, TUI in the German market recorded a decline in bookings by three percent, while the total number of summer trips is one percent lower. Great Britain, on the other hand, is stable, with almost as many summer vacations sold as in the previous year until May 4th. EBEL admitted that 2025 will be challenging and Europe needs a new dynamic to stabilize the booking figures.

financial development and outlook

In the previous financial year, the company's turnover rose by almost eight percent to just under 8.6 billion euros. The adjusted operational result (EBIT) fell by 15 percent, with a shortfall for the shareholders of 392 million euros - this represents a decline of six percent compared to the previous year. EBEL emphasized that despite trade conflicts and challenging economic situation, there is still a robust customer demand, especially for hotels and resorts and cruises.

For the 2025 financial year, sales increase of five to ten percent and an increase in adjusted EBIT is expected by seven to ten percent. EBEL assumes that net debt of 1.6 billion euros can be reduced. The group has already successfully reduced its debts from the Corona crisis and plans to further increase sales by the end of September.

positive tendencies in winter

In the winter half -year, TUI counted two percent more guests compared to the previous year, which indicates a positive tendency. The bookings for the coming winter season 2024/25 show an increase of four percent compared to the previous year, with the average prices rise by five percent. The company has already sold 62 percent of the program, which indicates a strong demand. In addition, 17 percent of the program is already sold for the summer of 2025, an increase of seven percent compared to the previous year, while the average prices rise by three percent.

Overall, TUI is faced with a mixed challenge, coupled with optimistic sales figures. The strategic orientation is to serve customer demand, while at the same time there are sales goals for the coming financial years. Experience from the 2024 financial year, in which sales were increased to 23.2 billion euros and the adjusted EBIT by 33 percent to 1.3 billion euros, show that both hotels and resorts and cruises are important earnings providers for the company. Süddeutsche.de and TUI Group impressively document the developments.