TUI increases sales despite loss: outlook for 2025 remains optimistic
TUI reports an increase in sales of 1.5% in Q2 2025, despite a loss of 263 million euros. Outlook optimistic for summer travel.

TUI increases sales despite loss: outlook for 2025 remains optimistic
The TUI Group showed solid development in the second quarter of 2025, despite an increased consolidated loss. Group sales rose by 1.5% to 3.71 billion euros compared to the previous year, where they were 3.65 billion euros. CEO Sebastian Ebel attributes the loss of 263 million euros, an increase of 15 million euros compared to the previous year, to the later Easter holidays. The adjusted operating loss (adjusted EBIT) amounted to 207 million euros, an improvement of 14 million euros when taking into account the Easter effect, which had an impact of 32 million euros, according to this travel before9 and TUI Group.
For the 2024/25 winter season, TUI reported a 2% increase in bookings and a 4% increase in average prices. The positive booking momentum continued until the end of the winter season, with a total of 5.5 million bookings. The most popular destinations were the Canary Islands, Egypt and mainland Spain, while the top winter destinations were Mexico, the Dominican Republic, Thailand and the United Arab Emirates.
Outlook and challenge for 2025
TUI expects an increase in sales of 5 to 10% and an increase in adjusted operating profit of 7 to 10% for the current financial year. However, Sebastian Ebel made it clear that 2025 could be challenging. He calls for more investment and less regulation in Europe to promote economic growth.
The focus is also on the summer business, in which TUI would like to continue to offer dynamically tailored trips. Despite a slight decline in bookings of 1% compared to the previous year, those responsible expect positive effects thanks to average price increases of 4%.
Financial stability and future prospects
TUI Group's net debt fell by 100 million euros to 3 billion euros. As of March 31, 2025, net debt was 3.0 billion euros, an improvement of 0.1 billion euros. CFO Mathias Kiep announced that the revolving credit facility was successfully refinanced, with a volume of around 1.9 billion euros and a term until March 2030.
In the Holiday Experiences segment, TUI achieved an adjusted EBIT of 103 million euros, despite a decline compared to the previous year. The cruise division, meanwhile, recorded an increase in adjusted EBIT to 82 million euros. The overall occupancy rate was 96%, which once again proves the popularity of cruises. At the same time, 1.5 million experiences were sold through TUI Musement, an increase of 4% compared to the previous year.
Despite the economic challenges, TUI closed the second quarter with positive developments and is optimistic for the coming season.