Vietnam at the Cannes Film Festival: New opportunities for tourism!
Vietnam is presenting itself at the 2025 Cannes Film Festival to promote tourism and cinema and invite international filmmakers.

Vietnam at the Cannes Film Festival: New opportunities for tourism!
Vietnam is taking part in the 78th Cannes Film Festival, taking place on the picturesque French Riviera. The aim of this participation is to showcase Vietnam's impressive landscapes and preferential policies that support the film production industry. This initiative also aims to promote domestic tourism by highlighting Vietnamese cinema and its high-quality productions. The cultural identities of Vietnam are intended to be showcased through these film presentations, which not only strengthens commercial but also cultural relations between Vietnam and the international film community. Loud Vietnam.vn emphasizes TS. Ngo Phuong Lan, President of the Association for Promoting Cinema Development, the mutual benefits of cinema and tourism for the country.
As part of the festival, Tourism Development Fund Director Ms. Hoang Kim Anh invites international filmmakers to film in Vietnam. This invitation is part of a strategic effort to position Vietnam as a new and dynamic destination for international film crews.
Workshop: Vietnam in focus
One of the most important events of the Vietnamese delegation is the workshop entitled “Vietnam – a dynamic Asian market and a new destination for international film crews”. This workshop is organized by the Tourism Promotion and Development Fund and the Cinema and Cultural Industry Promotion Association of Ninh Binh and Quang Ninh Provinces. The Vietnamese delegation plans to continue its activities until the end of the film festival to reach new customers in the film industry.
This year's festival is all about nostalgia and renewal. Juliette Binoche chairs the jury and the opening films raise great expectations. Director Mohammad Rasoulof, who fled Iran, talks about imprisonment and freedom of thought during the festival. In addition, the film “Anora” by Sean Baker, which turns a sex worker's struggle for existence into a comedy, was awarded the Palme d'Or. Another highlight of the festival is the premiere of Wim Wenders’ new film “Perfect Days”.
Honorary awards and digital surprises
Harrison Ford receives an honorary award for his lifetime achievement and appears as a digitally rejuvenated version of his famous character “Indiana Jones”. The actress Sandra Hülser will be recognized for her outstanding achievements during the festival. Amy Warne also points out that there is a dress code for women that prohibits excessive nudity and bulky clothing.
Overall, the 78th Cannes Film Festival is characterized by a diverse selection of topics, workshops and cultural exchange opportunities, which are intended to strengthen the connection between Vietnam and the global film industry.