Norway is the new dream destination for Germans: a natural wonder awaits!
Norway tops the Germans' bucket list in 2025. Discover the new trends in travel behavior and desired destinations.

Norway is the new dream destination for Germans: a natural wonder awaits!
A recent survey shows that Norway is the most popular bucket list destination for Germans. According to the results of Urlaubsguru, 28 percent of respondents choose Norway as their dream destination, followed by the USA with 27.2 percent and Canada and Japan, which share third place with 25.1 percent each. This illustrates a remarkable change in travel behavior: Instead of preferring traditional destinations such as Spain and Italy, many Germans are looking for new, authentic natural experiences. These two countries are not on the current list because many have already visited them. fr.de reports that…
Norway particularly scores with its breathtaking landscape, which includes waterfalls, glaciers and lake landscapes. The country's good infrastructure, including paved roads, bridges and ferries, also adds to its appeal. In 2024, Norway had a record year with 38.6 million overnight stays. Germans are the largest group of foreign visitors. There is increasing interest in Northern Europe and in sustainable and authentic experiences in nature, a trend that can also be observed in other Scandinavian countries.
Popular attractions in Norway
The survey highlights some standout attractions in Norway that are particularly popular with travelers:
- Trolltunga: Ein spektakulärer Felsvorsprung, der perfekte Fotomotive bietet.
- Preikestolen: Diese Felskanzel bietet einen beeindruckenden Blick auf die umliegenden Fjorde.
- Kjeragbolten: Ein schwebender Stein, der besonders bei Adrenalinjunkies hoch im Kurs steht.
In addition to the Scandinavian destinations, other travel destinations remain popular with Germans, including the Maldives and Australia. In a broader list, the diversity of travel wishes becomes clear again, while more common travel destinations such as Italy no longer have the same appeal. The bucket list symbolizes experiences that you definitely want to have in life. Their name comes from the colloquial expression “kick the bucket,” which means “to die.” These emotional connections also seem to influence the choice of travel destinations. nuernberger-blatt.de states that…
In summary, Germans' travel preferences are shifting towards new experiences and breathtaking landscapes. Norway, with its unique nature and excellent travel opportunities, is at the top of the list.