Asi Reisen takes over Windrose: Revolution on luxury and family vacation!
Asi Reisen takes over Windrose: Revolution on luxury and family vacation!
Berlin, Deutschland - Asi Reisen has significantly expanded its market position with the takeover of Windrose and Vamos. The step that was completed on Friday aims to open up new niches in the field of special tourism. Managing Director Ambros Gasser pursues a strategy of entrepreneurial independence without synergies and emphasizes that both companies who have over 50 years or 40 years of experience specialize in quality. Windrose is known for exclusive luxury trips, while Vamos offers family vacations, so that all three brands cover different but complementary market segments.
Windrose, the luxury travel specialist of the insolvent FTI Group, needed a new investor after the bankruptcy, found it in ASI Reisen. The location in Berlin is preserved and Christian Böll will remain on board as Managing Director of Windrose. Gasser plans to become active in the luxury division and emphasizes that Windrose has already exceeded the previous year's sales. The positive advance bookings for 2024/25 strengthen expectations for the future.
strategy of independent brands
Gasser emphasizes that the takeover will not lead to a merging of the teams or a centralized structure. Every company remains independent of what is important to it to preserve the individual strengths and qualities. A higher-level CFO position in the financial area should ensure transparency and uniform reporting structures.
In the course of these takeovers, ASI Reisen will also invest in digital, configurable and directly bookable offers, while Windrose offers tailor -made trips. Vamos is pleasantly positioned between these two approaches and plans to get more involved in inpatient sales. It is emphasized that there will be no uniform commission model. ASI, on the other hand, has simplified its commission model and offers a commission of 10 percent on every booking for all travel agencies, supplemented by temporary actions.sustainability in focus
A central element of the corporate strategy under Gasser is the focus on sustainability, also in the luxury segment. He strives to make Windrose a leading provider of sustainable luxury trips. Positive examples from southern Africa are mentioned as inspiration. The integration of external organizers such as Hauser Excursions and Chameleon into the sales platform of ASI is also being planned, whereby partner must be certified by the end of 2025 to continue to be listed.
Finally, it can be said that the focus for the coming months is on product quality, CO2 reduction, local added value and technical development. It remains to be seen how the corporate cultures of ASI Reisen and Windrose will harmonize, and the industry looks forward to developments in these brands.
For more information, read the complete reports at Gloobi and Vor9 .
| Details | |
|---|---|
| Ort | Berlin, Deutschland |
| Quellen | |