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Decline in travel to the USA: Germans are increasingly staying at home!
Germans are traveling less to the USA: reasons include political uncertainty and negative entry experiences. Trivago reports sales growth.
Decline in travel to the USA: Germans are increasingly staying at home!
Germans' interest in traveling to the USA is decreasing significantly. Focus reports that Trivago boss Johannes Thomas points out that a decline of around ten percent was recorded in the first quarter of 2025 compared to the previous year. This is a “double-digit range” percentage, indicating a significant turnaround.
The decline in interest in traveling does not only affect Germans. Citizens from Canada and Mexico are also showing increasing reluctance to book to the United States. At the same time, US citizens are increasingly staying in their own country. There is also a growing trend towards cheaper hotels in the US, perhaps reflecting uncertain political conditions.
Travel advice and entry policy
The uncertainty is also exacerbated by the American government's entry policy since the second administration of Donald Trump took office. There have been reports of several cases in which German citizens were detained upon entering the United States. Accordingly, the Foreign Office has updated its travel advice and emphasized that the final decision on entry rests with the border authorities, even if a valid visa is available.
Booking behavior has not changed significantly since the change of government in Washington. Loud MDR There was still demand for trips to the USA in January and February despite the overall economic uncertainty. However, market leaders such as Dertour are showing reluctance to make new bookings.
Demand and sales development
Currency developments could be another reason for the reluctance to book. Timo Kohlenberg of “America Unlimited” notes that there has been a noticeable decline in demand for travel to the USA since February, although bookings overall have not come to a standstill.
Despite these developments, Trivago is experiencing high overall demand for travel. In the first quarter of 2025, the company's sales increased by 22 percent compared to the previous year. For full-year 2025, Trivago expects double-digit revenue growth, showing that the overall travel economy is on the mend, even as interest in travel to the US is suffering.
The decline in popularity of the United States as a travel destination raises questions. Kohlenberg expresses a lack of understanding of the Foreign Office's stricter travel advice, which was issued after the recent arrests. It remains to be seen how the situation will develop and whether interest in traveling to the USA can stabilize.