TUI expects boom on long-distance travel thanks to the euro upgrading!

TUI expects boom on long-distance travel thanks to the euro upgrading!

Rhodos, Griechenland - The TUI AG recently found a change in travel demand, especially with a decline when traveling to the USA. This goes hand in hand with an increase in bookings for long -distance travel in autumn, which is favored by the upgrading of the euro. TUI boss Sebastian Ebel notes that the company has no large business with the United States, but are noticed in the booking behavior of customers who are increasingly prefering targets such as Canada and the Caribbean.

The euro recording means that travel to popular destinations such as the Gulf States and Southeast Asia are becoming more affordable. "In summer, travelers will not feel the dollar devaluation immediately because many currencies were bought in advance for their travels," explains Ebel.

Promotion of sale via the TUI app

As part of her strategy, TUI plans to intensify the sale of travel via the company's own app. However, Ebel emphasizes that discounts as usual in food retail are not part of this strategy. He explains that legal requirements have stipulated that package tours have to cost the same on all sales channels.

The TUI app not only offers travelers a convenient booking option, but also helpful functions. This includes targeted warnings in large fires, such as the devastating forest fires in 2023 in Rhodes. The travel preferences of the users are also saved to optimize future vacation planning.

Overall, it can be seen that the changes in the currency market significantly influence the travel behavior and respond to TUI to meet the changing requirements of vacationers. For more information you can use the full report on Fundscene and Ulm.tv view.