Travel behavior 2025: German favorites and new trends unveiled!

Travel behavior 2025: German favorites and new trends unveiled!

Deutschland - The Traveler Value Index 2025 of the Expedia Group shows fundamental changes in the travel behavior of consumers worldwide. The study is based on the data of over 11,000 travelers from eleven markets and reveals that despite economic and geopolitical uncertainties, a remarkable increase in travel plans is recorded: 88 % of the respondents plan to take a vacation trip within the next twelve months, with two thirds of which have international trips in view. This corresponds to an increase of 19 % compared to the previous examination in 2022.

A central aspect of the study is the increased awareness of the importance of travel. Around 50 % of the participants state that travel is more important for them today than five years ago. While the price is still a decisive booking factor for 58 % of travelers, trust in accommodation is also becoming increasingly important. 75 % of the respondents are ready to pay more for accommodations with better ratings, which underlines the trend towards quality and reliability.

New trends in travel behavior

The survey also illustrates that travelers are increasingly accepting Flexcations and Bleiße trips in which work and leisure are combined. The influence of social media on travel planning has increased significantly in recent years. A remarkable increase can be observed: 61 % of those surveyed are inspired by platforms, which was only 35 % in 2022. In particular, those under the age of 40 are influenced by influencers-84 % state that they significantly influence their travel decisions.

The value of loyalty programs is also highlighted. 83 % of travelers see trips as the most important category for redeeming loyalty points, and 82 % are interested in booking trips to loyalty programs outside the travel industry. These results show that travel behavior is increasingly digitized and diversified.

Regional differences in travel habits

The study shows clear regional differences in travel habits. Many people plan a trip abroad in particular in China (87 %), Great Britain (77 %) and Germany (72 %). German travelers attach great importance to complete reimbursements on air travel, while in China contactless trips are top priority. It is also emphasized that price and ratings are the decisive factors for rental cars and accommodations, with younger generations paying more attention to online reviews.

Greg Schulze, Chief Commercial Officer of the Expedia Group, summarizes the results of the study: "Despite global challenges, the desire to travel remains unbroken." These findings illustrate how trips remain a central area of ​​life for consumers, which continues to develop, howtophotel.deanddaily menu.ioreport.