Discover Japan's hidden paradise: away from the golden route!

Discover Japan's hidden paradise: away from the golden route!

Matsuyama, Japan - On June 29, 2025, the Japanese government presented a new tourism vision that propagates a departure from mass tourism towards fairer distribution of travel users in the country. With this she would like to make sure that travelers not only visit the overcrowded main travel destinations such as Kyoto, Osaka and Tokyo, but also explore the less well -known but extremely interesting regions of Japan. This was emphasized in an article by Sumikai

Japan is a country that can offer travelers much more than the "golden route". Apart from the tourist hotspots, there are numerous hidden treasures that convey attractive experiences and authentic cultures. Cities like Fukuoka and Nagano are not only connected by a well -developed train network, but also offer modern amenities without being overcrowded by tourists. Visitors find historical sights, such as the Samuriburg and Dogo Onsen, as well as diverse local meal specialties in Matsuyama, especially in Matsuyama.

sustainable tourism in Japan

In addition, the Japanese tourist center (JNTO) promises measures to promote sustainable tourism in the post-covid 19 era. The Japanese term "Kyōsei", which stands for "symbiosis", describes the harmonious coexistence of travelers, the environment and the local population. Jnnto wants to position Japan as a preferred destination that deals with local cultures and the environment. This is explained in a report by japan.travel In the context of these measures, twelve Japanese projects were included in the list of 100 best stories about sustainability in tourism. These projects, including Amami Oshima, Kyoto City and Nakanoto, are examples of successful sustainable tourism. The Seto-Binnermeer region, for example, offers cultural insights and sustainable experiences through boat tours. The Wakayama Prefecture also developed pilgrimage paths that enable access to nature and are therefore ideal for sustainable offers.

The Covid 19 pandemic allowed Japan to think about sustainable travel and revise its tourism strategy. The JNTO now promotes responsibility when traveling and provides information about lesser -known regions. Travelers who travel away from the leaked paths can not only enjoy authentic culinary experiences in converted living rooms from locals, but also benefit from cheap and unusual accommodation opportunities.