Travel boom 2025: Japan and Thailand in high demand, USA in decline!

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The most popular travel destinations in 2025: Japan and Thailand on the rise, USA on the decline. Find out more about trends and travel insurance.

Die beliebtesten Reiseziele 2025: Japan und Thailand im Aufschwung, USA im Rückgang. Erfahren Sie mehr über Trends und Reiseversicherungen.
The most popular travel destinations in 2025: Japan and Thailand on the rise, USA on the decline. Find out more about trends and travel insurance.

Travel boom 2025: Japan and Thailand in high demand, USA in decline!

The travel habits of Austrians will have changed significantly in 2025. According to current analysis, popular travel destinations are experiencing dynamic growth, while other countries are losing popularity. courier reports that trips have become, on average, three days longer and 20 percent more expensive.

A detailed analysis of travel insurance comparisons from perspective shows that Japan boasts a popularity increase of 39 percent. The country's appeal is growing due to the currently weak yen and the upcoming 2025 World Expo in Osaka. However, travelers must expect an average price of 3,016 euros for a trip to Japan.

Popularity of Thailand

Thailand also remains a hot destination for many Austrians, who have increased their interest in the country by 14 percent. The influence of the hit series “The White Lotus” has certainly contributed to increasing demand. In the first five months of 2025, 55 percent more travel insurance for Thailand was compared than in the previous year.

In contrast, travel to the US shows a declining trend, with a decline of 13.8 percent compared to last year. Experts attribute this, among other things, to the so-called “Trump effect”, which is caused by political uncertainty.

Importance of travel insurance

The increase in travel activities outside Europe requires sufficient insurance coverage. Travel insurance not only offers protection against cancellation costs, but also covers luggage, international health insurance and accident insurance. Good insurance cover is particularly important for trips outside the EU. However, many travelers rely on the insurance coverage provided by their credit cards, which often only offers limited benefits.

In order to get the best protection, it is advisable to carry out an objective comparison of travel insurance policies. Annual contracts can be worthwhile, especially if you make more than two trips per year: They offer savings of up to 154 euros for individuals and 136 euros for families.

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