Tourasia becomes a partner of Miles & More: Travel with miles from February!

Tourasia becomes a partner of Miles & More: Travel with miles from February!

Tourasia, a leading travel company, will become an official partner of Miles & More, the largest frequent flyer and loyalty program in Europe, from February 1, 2026. Tourasia customers then have the opportunity to book non-stop trips to Asia from/to Europe and collect and redeem Miles & More miles. Booking all travel services through Tourasia is a prerequisite in order to benefit from this offer.

Farrah Mettler, Head of Marketing at Tourasia, highlights that the integration of Miles & More offers significant added value for travelers traveling individually to Asia. This represents a valuable addition to Tourasia's existing services and enables a close connection between the company's Asia expertise and Miles & More's loyal customer base.

Advantages of the new partnership model

The partnership aims to create exceptional travel experiences combined with a strong loyalty ecosystem. Elmo Hagendorf, Head of Partnerships at qiibee, highlights the benefits of this cooperation and emphasizes that customers will benefit from the opportunity to reward their travel activities. This could be a valuable motivation for travelers to choose Tourasia and its associated travel options.

In addition, customers benefit from not only an expanded but also diversified selection of travel options. Tourasia offers a varied range of trips tailored to customers' needs and preferences. The expansion of travel destinations and options will be in line with the demand for unique travel experiences and should help attract new customer groups.

Sustainability and technological trends

At a time when sustainability and ethical travel trends are gaining traction, integrating loyalty programs that consider eco-conscious options is particularly relevant. More and more consumers are favoring brands that demonstrate a commitment to sustainable travel. This SHIFT could also be relevant for Miles & More partners who integrate similar principles into their programs.

Technological development also plays a significant role in shaping future travel loyalty programs. The use of mobile applications, AI and data analytics tools to improve customer engagement is increasing. According to market research, over 60% of loyalty program members are expected to use mobile apps to manage their rewards. Such technological sophistication could ease the onboarding process for new customers and help strengthen long-term loyalty to the travel company.

Overall, the partnership between Tourasia and Miles & More is expected to have a positive impact on customers' travel experiences and combines Tourasia's expertise in Asian travel with a loyal rewards system that drives customer loyalty. This initiative could not only delight travelers but also strengthen the brand identity and relevance of both companies.