Cultural industry in focus: How Black Myth: Wukong is changing the scene

Cultural industry in focus: How Black Myth: Wukong is changing the scene

A major forum on the role of the press in promoting the cultural industry was held in Hai Phong on May 31, 2025. In this context, Dr. Chu Tien Dat, CEO of VTC Corporation, gave a lecture on the highly acclaimed game “Black Myth: Wukong”. This game, based on the classic novel Journey to the West, not only showcases ancient Chinese architecture, but has also sparked a number of positive developments in the publishing and tourism sectors. The event was attended by Le Hai Binh, Permanent Deputy Minister of Culture, Sports and Tourism, underscoring the importance of the issue.

“Black Myth: Wukong” is described by Xinhua as “a leap onto the world stage” and has already achieved notable commercial success. The game will be officially released in August 2024, and it has already attracted a lot of attention worldwide, especially in overseas markets. The Chinese gaming industry's first 3A game combines advanced digital technologies, highlighting its high commercial potential. The game also promotes the return of narrative sovereignty and conveys the essence of Chinese culture through aesthetic design and music.

Media and culture

Dr. Dang Thi Thu Huong from the University of Social Sciences and Humanities spoke during the forum about the influence of American media on children and mentioned the spread of Japanese culture through comics such as "Doraemon" and products such as "Hello Kitty". The growth of Korean media as an important economic sector, embodied by numerous television channels, was also discussed. In Vietnam, television shows such as “Anh trai vu ngan chong gai” achieved great success and led to discussion about producing follow-up shows, as reported by VTV's Nguyen Vong Ngan.

Le Quoc Minh, editor-in-chief of Nhan Dan newspaper, emphasized the importance of technological effects in special publications. This corresponds to the current trend of translating traditional values ​​in the media through modern formats. At the same time, there were critical voices about the culture industry, particularly from journalist Trinh Nguyen, who pointed out the negative effects of excessive commercialization and the misuse of artificial intelligence.

Challenges of the cultural industry

Another point of discussion was the Guinness Record for the Xoe dance, which was set in Yen Bai. Dr. Huong warned of the possible negative effects of these events on the community. She addressed the danger posed by false information on social networks, especially in times when media companies operate profit-driven and neglect traditional values.

The discussion around “Black Myth: Wukong” shows how important it is to view the culture industry as both a commercial and cultural phenomenon. The game is celebrated not only for its innovation, but also for its role as a medium for disseminating Chinese values ​​and philosophies, integrating Buddhist and Taoist ideas and representing the diversity of traditional Chinese thought. Vietnam.vn reports that… and Springer sheds light on the meaning of the game in a global context.