Airbnb plans expansion: museum and massage for your next trip!
Airbnb plans expansion: museum and massage for your next trip!
Belgien, Belgien - Airbnb plans to expand its services beyond the originally offered accommodations. In the coming time, the company wants to rely more on individual experiences and services. Offers such as museum tours, massages or other local experiences are planned. This initiative aims to offer users: to offer a more comprehensive and tailor -made travel experience inside, which goes beyond the pure booking of accommodations. According to wnoz in the future will not only act as a platform for overnight stays, but also as a provider of leisure activities occur.
In addition to the platform, Airbnb has already closed partnerships with regional service providers in order to offer a variety of experiences. The company expects this diversification not only increase its sales, but will also strengthen customer loyalty. During pandemic, many travelers searched for proactive approaches to design their trips individually. This new offer seems to be a direct result of this development.Legal challenges for data protection -compliant advertising
The court decided that the consent of the users: inside for data processing must be obtained before the display of personalized advertising. This decision was made as part of a preliminary ruling procedure of a Belgian court, which had imposed measures and fines from Interactive Advertising Bureau Europe (IAB). The IAB represents advertising companies at the European level and was classified as the person responsible according to the General Data Protection Regulation (GDPR).
Definition of personal data and responsibility
The judgment confirms that the TC-String, which is used to store user settings, is regarded as a personal date within the meaning of the GDPR. This new clarification means that the IAB is considered a jointly responsible person if it has been shown to have an impact on the processing of personal data.
In addition, clear guidelines were drawn up that indicate the need for users' consent: inside. The data collected can include a variety of information, such as location, age, search process or purchases. These comprehensive requirements aim to strengthen the rights of consumers and to make the practices of personalized advertising more transparent.
In summary, Airbnb faces new service areas before an exciting phase of expansion, while the advertising industry faces the challenges of the GDPR. The developments in both areas show how companies find innovative ways to adapt to the needs of consumers and at the same time to comply with the legal framework.| Details | |
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| Ort | Belgien, Belgien |
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