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Airbnb plans expansion: museum and massage for your next trip!
Find out how Airbnb is expanding with new services and what legal implications the ECJ ruling on GDPR has.
Airbnb plans expansion: museum and massage for your next trip!
Airbnb plans to expand its services beyond the accommodations it initially offers. In the coming period, the company wants to focus more on individual experiences and services. Offers such as museum tours, massages or other local experiences are planned. This initiative aims to offer users a more comprehensive and tailored travel experience that goes beyond just booking accommodation. Loud Wnoz In the future, Airbnb will not only function as a platform for overnight stays, but also as a provider of leisure activities.
In addition to the platform, Airbnb has already partnered with regional service providers to offer a variety of experiences. The company expects that this diversification will not only increase its sales but also strengthen customer loyalty. During the pandemic, many travelers have sought proactive approaches to personalize their trips. This new offering appears to be a direct result of this development.
Legal challenges for data protection-compliant advertising
The court ruled that users' consent to data processing must be obtained before displaying personalized advertising. This decision was taken as part of a preliminary ruling procedure by a Belgian court that had imposed measures and fines against the Interactive Advertising Bureau Europe (IAB). The IAB represents advertising companies at European level and has been classified as a controller under the General Data Protection Regulation (GDPR).
Definition of personal data and responsibility
The ruling confirms that the TC string used to store user settings is considered personal data within the meaning of the GDPR. This new clarification results in the IAB being considered a joint controller if it can demonstrate that it has influence over the processing of personal data.
In addition, clear guidelines have been drawn up that point out the need for user consent. The data collected may include a variety of information, such as location, age, search history or purchases. These comprehensive requirements aim to strengthen consumer rights and make personalized advertising practices more transparent.
In summary, Airbnb faces an exciting period of expansion into new service areas as the advertising industry faces the challenges of GDPR. Developments in both areas show how companies are finding innovative ways to adapt to consumer needs while remaining compliant with regulatory requirements.