ASI Reisen buys Windrose: Future in luxury travel and sustainability!

ASI Reisen buys Windrose: Future in luxury travel and sustainability!

ASI Reisen, a traditional family business from Innsbruck, took over the luxury tour operator Windrose last summer, which was previously part of the insolvent FTI Group. The purchase has now been officially completed, but the price was not disclosed. Windrose, whose location remains in Berlin, will continue to be run largely unchanged and independently by Christian Böll, the company's Managing Director.

This acquisition is a strategic step for ASI Reisen, which recorded a 40 percent increase in sales between 2019 and 2024. Windrose has already exceeded last year's sales, while advance bookings for the 2024/25 travel years are positive. This development shows the trust that customers place in the company.

Integration of Vamos and future strategy

In addition to the acquisition of Windrose, the family tour operator Vamos, which specializes in parent-child trips, was added in January 2024. These acquisitions underline ASI Reisen's goal of building a group of companies with common, medium-sized values. In doing so, ASI Reisen not only wants to diversify its offering, but also create synergetic effects between the various operators.

In the Journey Ahead9 Podcast Company boss Ambros Gasser is interviewed about the companies' goals and planned synergies. The topics of sales and sustainability, which play an important role for ASI Reisen, are particularly highlighted. The focus on sustainability, particularly in the area of ​​high-end luxury travel, will continue to be a key pillar of the business strategy in the future.

Sustainability and investments

Gasser and Böll consider the sustainability strategy to be a central component of the corporate philosophy. Planned investments are aimed not only at increasing the quality of the trips offered, but also at the digitalization of the entire company. Through technological innovation steps, ASI Reisen wants to further consolidate its market position and improve the customer experience.

The takeover of Windrose enables the company to further expand on the successes it has already achieved. The positive general market sentiment in the travel industry and the strong advance bookings give rise to optimism for the coming years.