Bac Kan: Tourism boom through digital transformation and cultural diversity!

Bac Kan: Tourism boom through digital transformation and cultural diversity!

In the mountainous province of Bắc Kạn in northern Vietnam, tourism has experienced remarkable development in recent years. The Xuan Duong love market in Na Ri in particular attracts numerous tourists, and the region impresses with its breathtaking natural landscapes and diverse ecosystems. Bac Kan features famous attractions such as Ba Be Lake, Puong Cave and Hua Ma Cave, which continue to attract travelers from all over the world.

In total, seven ethnic groups live in the province, creating a unique cultural identity and holding promise for the development of ecotourism, community tourism, and cultural and spiritual tourism. In order to promote tourism in the region, Plan No. 306/KH-UBND was launched, which sets four key tasks: strengthening tourism promotion and promotion, diversifying and improving the quality of tourism products and services, promoting digital transformation in tourism and strengthening government control and coordination in this area.

Strategies for development

The province relies on targeted promotion of its tourism image through modern media channels and particularly encourages employees, workers and students to actively participate in guided tours in order to get to know the culture and history of the region better. In addition, communities should develop new tourism products that are closely linked to their cultural identity and traditional craft villages.

The province sees a key to positive development in improving service quality and providing targeted training for tourism professionals. Investments in infrastructure and supporting services are being accelerated and the use of digital technologies is in the foreground. This includes, among other things, the introduction of tourism databases and QR codes, which make destination information more easily accessible.

Digital transformation in tourism

Digital change plays a crucial role in modern tourism and affects around one in ten jobs globally. This not only changes the nature of jobs but also creates new opportunities. Loud UNWTO The Smart Travel model has come to the fore, which includes innovative solutions such as intelligent visas, automated border processes and digital infrastructure.

Technological tools, including remote detectors and big data systems, help analyze the impact of tourism and efficiently manage visitor flows. These technologies promote inclusive tourism design that takes into account the needs of both locals and travelers, and contribute to improving the travel experience and protecting cultural heritage.

Through close cooperation between ministries, branches and municipalities, the goal is to achieve a breakthrough in tourism development and achieve double-digit economic growth by 2025. Bắc Kạn Province is well positioned and sees integrating technology and strengthening local initiatives as the key to the future of tourism in the region.