Limitless tourism: resilience and innovation for the Alpine region!

Limitless tourism: resilience and innovation for the Alpine region!

On May 20, 2025, the third network meeting of Euregios Bayern and Tyrol took place in the congress center in Seefeld, which had resilience in tourism under the topic "Innovation and cooperation across borders". The organizer was the EUREGIO Zugspitze-Wetterstein-Karwendel, which brought together regional politicians and representatives of the Tyrolean-Bavarian Euregios. This meeting was particularly shaped by the need to strengthen cross -border cooperation in the tourism sector and to find innovative approaches for sustainable development in the Alpine region.

The discussion points included current challenges in tourism, including climate change, seasonal dependencies, the shortage of skilled workers and overloaded infrastructures. Governor Anton Mattle emphasized the value creation that tourism generates and emphasized the ecological and social responsibility that goes hand in hand with it. In his speech, he made it clear how important the use of the tourist potential is throughout the country. He emphasized the advantages of cross -border cooperation and influenced the need to integrate the population into decision -making processes.

panel discussion and innovative approaches

A highlight of the meeting was the panel discussion that dealt with the question: "Secure acceptance - how can tourism be profitable for everyone?" In addition to Mattle, the senior ministerial councilor Marion Appold, who spoke for the Bavarian Minister of State Michaela Kaniber, and Tyrolean MP Sophia Kircher also took part. District Administrator Anton Speer discussed the importance of exchange and networking for successful cooperation across borders.

As a opening speaker, future researcher Andreas Reiter from the ZTB Future Bureau gave insights into regional resilience in tourism. In doing so, he emphasized the ability of a region to react to crises and changes, which arises from the interaction of the economy, the environment, society and politics. The topic of resilience is also dealt with in an open access book that deals with the resistance and adaptability in crisis and change processes in tourism. It examines the characteristics of resistant destinations and tourist players and focuses on the role of diversity and the importance of citizen participation. These points are particularly relevant for the discussion about the future of tourism in the Alpine region, as it is about taking into account the needs of the local population, as well as resilience in wine and hiking tourism.

conclusion and excursion

The meeting concluded with an excursion to the historic Holzerhütte in Scharnitz on May 21, where the participants were given an insight into the history of wood use and the traditional Kaiserschmarrn-Schmankerl from the wood oven was served. This event once again emphasized the importance of sustainability and tradition that are closely linked to regional identity.

Overall, the Euregios network meeting has contributed to giving important impulses for the future of tourism in the region and developing innovative solutions for the challenges that exist in connection with the changing global environment. For more information about resilience in tourism, the corresponding book can be viewed here, while detailed reports on the meeting