Expedia boss Ariane Gorin: KI and B2B as new growth fields

Expedia boss Ariane Gorin: KI and B2B as new growth fields

Wiesbaden, Deutschland - Last year, Ariane Gorin took over the management of the Expedia Group as CEO and draws an eventful record of her first term. Her main focus is on strengthening the B2B business, international markets and investments in artificial intelligence.Travel before 9reports that Gorin sees the integration of AI as a strategic course and her goal is to make Expedia a leading provider in this area.

Gorin describes her priorities in corporate management as clear: added value for customers, efficiency, team leadership and the development of new growth fields. It is particularly important to her to strengthen the team by targeting recruiting new managers. The former CFO Eric Hart recently found expedia, which represents a further step in this direction.

Strategic initiatives and challenges

With the concept of the "Connected Trip", Gorin plans bundled bookings and an optimized management of travel services in order to better meet customer needs. At the same time, it is optimistic about international growth and increasing demand in these markets. The brands Expedia, Hotels.com and VRBO in particular play a crucial role here that Gorin wants to continue to differentiate and position it internationally.

However, Gorin also sees challenges. The balance between short -term implementation and long -term strategy is one of the largest hurdles with which it is confronted. It emphasizes the need for simple and clear implementation in a complex e-commerce environment, which is of great importance for the entire industry, according to an analysis of marketing and sales automation of AULL M, especially when using AI in sales.

Future view of artificial intelligence

The possibilities of artificial intelligence are not only a strategic goal for Gorin, but also an opportunity to develop personalized digital travel assistants. Expedia already has extensive user data that enable the company to play a leading role in this area. Another specialist literature, such as that of Gentsch P, illustrates the best practices for the use of AI in the sales and marketing area, which should also be of interest to the Expedia Group.

Ariane Gorin is convinced that the combination of these different approaches and strategies not only can secure the growth of the Expedia Group, but also increase the success rate of its offers. The company could thus make the company balanced and meet the growing requirements of the market.