Influencer tourism: dream goals or fatal inspiration?
Influencer tourism: dream goals or fatal inspiration?
Deutschland - More and more people are being inspired by the adventures of travel influencers. These influencers who often travel to remote places or even advertise dictatorships manage to reach millions of followers. According to an article by Olivia Samnick and Bartholomäus Laffert on SWR, this trend has far -reaching consequences that are often fatal. The possibilities that social media offer change the way we plan and experience our trips.
Travel-Influencer are not just travelers, they have developed into an important source of thirst for adventure and wanderlust on social media. They share breathtaking landscapes, insider tips and unique experiences on platforms such as Instagram and YouTube. In addition, they often work with travel companies, hotels and brands to finance their trips, as meltwater explained.
The influence of influencers
The travel influencers show us that travel is more than just a passion; It has become a way of life. But the influence you have can be both positive and negative. Many people feel inspired to travel to places that they might not have considered before. However, the content created by you can also lead to the fact that these destinations are overcrowded or put under pressure.
According to SWR, the media report that travel influencers not only contribute to inspiration, but also to commercialize travel destinations. The image of a paradise is often conveyed, which is actually characterized by challenges. This leads to increased demand and can heavily burden the infrastructure and ecosystems of the affected regions.
Top travel influencer in Germany
The influence of travel influencers is undeniable and they have played an important role in marketing landscape. Meltwater has created a list of the best travel influencers in Germany to optimize the strategies in influencer marketing. Here are the top 15 travel influencers:
| name
| ||
|---|---|---|
| Leonie Hanne (@Leoniehann) | 4.8m | 1% |
| Hannes Becker (@hannes_becker) | 1.9m | 0.3% |
| Lisa-Marie Schiffner (@lisamarie_schiffner) | 1.35m | 3.5% |
| SORELS AMORE (@Sorelleamore) | 530k | 4.6% |
| Gerda Lewis (@Gerdalewis) | 1m | 2.5% |
| debi flügge (@debiflue) | 730k | 0.7% |
| Jannik Obenthoff (@jannikobenhoff) | 690K | 33.7% |
| Daniel Ernst (@daniel_ernst) | 732k | 1.3% |
| Luxury Travel Couple (@aylin.lukas) | 601k | 4.9% |
| mareen (@miss.Everythere) | 1m | 3% |
| Johannes Hulsch (@Bokehm0n) | 563k | 2% |
| Remo Moeckel (@livingititrural) | 184k | 8.9% |
| luisa | ADHD | Manifestation (@luisalion) | 335k | 0.4% |
| Julie & Moritz Löffler (@sol.and.pepper) | 295k | 10.6% |
| Giulio Gröbert (@giuliogroebert) | 1.5m | 3.8% |
Influencer marketing is becoming increasingly important in the travel industry, and platforms such as Meltwater and Klear make it possible to find the right influencers based on specific criteria. In recent years it has been shown that cooperation with travel influencers not only increases the range, but also affects the authenticity and interest of the target group.
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| Ort | Deutschland |
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