Artificial intelligence is revolutionizing tourism in Ho Chi Minh City!

Artificial intelligence is revolutionizing tourism in Ho Chi Minh City!

As part of the increasing integration of artificial intelligence (AI) into the tourism industry, advances are being made that are revolutionizing both the planning of trips and the promotion of tourist offers. An example of this is the Suoi Tien tourist area in Vietnam, where hundreds of guest delegates watched an AI-created animated film titled “Thanh Giong.” This lively 3D film impressed with its appealing design and impressively shows the possibilities that AI offers in the entertainment and tourism industry. According to Mr. Bui Vinh The, Director of Finviet Cross-Border Payment Business, thanks to AI, the production of such a film now takes less than half a day and only costs about VND500,000, compared to a month and VND50 million previously.

The Vietnam Tourism Office of Ho Chi Minh City has already recognized the trend of applying technology in tourism promotion and is planning concrete steps by 2030 to develop Ho Chi Minh City into a leading tourist center in Southeast Asia. This includes implementing a common data system to optimize exchange between different entities and supporting local start-ups in the tourism sector. These developments represent an important step in the transformation of the tourism sector, which aims to promote its products and services by 2025 with the help of 4.0 technology.

The role of artificial intelligence in travel planning

In Germany, however, it is clear that the travel industry cannot escape the progress made by AI. Artificial intelligence is increasingly being used to plan travel routes and provide tips to tourists. Brent Foster, a city guide in Hamburg, is testing the AI-supported platform ChatGPT for creating walking tours. An example of this is a request for a one-hour walking tour of Hamburg, but the suggestions returned are not considered particularly detailed. Foster notes that the answers are often standard and calls for more precise information.

Influencer Diana zur Löwen has discovered something similar and uses ChatGPT for travel planning. She recommends specifying specific interests as well as no-go criteria to achieve better results. However, about the possibility of obtaining more detailed information about sights in conversations, she also reports that the AI's susceptibility to errors should not be underestimated. This highlights the need to critically examine AI's advice.

The future of AI in tourism

Companies like TUI are observing these developments and planning their own projects to integrate AI into their services. The aim is to provide travel advisors with faster information without replacing personal touchpoints. Brent Foster is skeptical that AI city tours can achieve the personal touch and depth of human knowledge. Nevertheless, examples such as ChatGPT's recommendations for classical concerts at the Elbphilharmonie show that the technology has potential to open up new perspectives for travelers.

The mastery and application of AI in the tourism industry is just beginning. Travelers must be patient and continue to test the technologies to get truly satisfactory results. In both Vietnam and Germany, it is clear that the future of travel will be shaped by innovative technologies such as AI, which can offer numerous benefits to both travelers and providers.