Sustainable tourism is booming: Muong La's secrets revealed!

Sustainable tourism is booming: Muong La's secrets revealed!

in the picturesque village of Nam Nghep, located in the municipality of Ngoc Chien of the Muong district, the Chieng San Ecotourism Cooperative was founded in 2024. This cooperative, consisting of seven members, has already made impressive progress in the tourist infrastructure. Over two billion and over two billion and the renovation of the crime were invested, the expansion of a road of more than one kilometer to the waterfall and the construction of a dam that enables various tourist activities. In addition, houses and gastronomic facilities were repaired and projects for fish farming on the dam and goat breeding are carried out to beautify the landscape. According to Mr. Cam van Luan, the director of the cooperative, the tourist activities on public holidays and weekends record an increase in the number of visitors.

Another important step in the development of tourism in the region is the foundation of the Nam Nghep Cooperative in October 2024. The aim of this initiative is to help the Mong's ethnic group better use its cultural values ​​and the potential for tourism. After only eight months, the cooperative managed to develop 18 different tourism products that include activities such as mountaineering, cloud hunting and observation of hawthorn and rhododendron flowers. The members of the cooperative also include ten households that operate three private accommodation and receive up to 20 guests every day.

community tourism and local specialties

The cooperative also plans to mobilize other households for community tourism and actively improve the landscape. A highlight is the introduction of four local specialties, which are to be offered to guests at the end of the 2025 hawthorn flower flower. These specialties comprise hawthorn apple tea, wild honey, hawthorn apple wine and local herbs. Mr. Khang A NHA, a member of the cooperative, has already experienced positive changes from joining the cooperative.

In the surrounding villages, such as Phieng Hua La, households also invest in tourism to bring visitors closer to the Son La hydropower plant. A remarkable aspect are the floating houses in Muong Trai, which are traditionally equipped with bamboo and straw roofs. These are combined with motorized boats that can transport up to 15 people, as well as three tourist boats that transport between 15 and 30 guests per trip.

tourism promotion and cultural care

In addition, important plans for the future are in the works. Ms. Lo Thi Chuong plans to build a community engine with two closed rooms and a dormitory that offers space for up to 20 guests a day. In order to win tourists, close cooperation with aquaculture households and boat owners is sought. From 2024, advertising via online channels and booking services should also be reinforced.

Ms. Mua Thi Sinh, the deputy chairwoman of the Muong La district committee, emphasizes the support for the cooperatives and the promotion of tourism. For example, a special tourism website that is linked to Son LA is created and maintained. The focus is also on the use of information technology and social networks for marketing the tourist offers.

A special concern of the region is to restore and maintain traditional festivals, including the New Rice Celebration Festival and the Windthorn Flower Festival of the NGOC Chien community. These events are not only cultural highlights, but also contribute to strengthening the community and promoting local socio -economics. The period from 2020 to 2025 is crucial to create unique and diverse tourist experiences.