New managing director and fresh wind at Appenzellerland Tourismus AG!

New managing director and fresh wind at Appenzellerland Tourismus AG!

Appenzellerland, Schweiz - On May 23, 2025, the General Assembly of Appenzellerland Tourismus AG (ATAG) was successfully held. In addition to the presentation of good financial figures, the choice of two new members on the board of directors was the focus of the event. Managing Director Kevin Signer, who headed the meeting for the first time, presented positive balance sheet data and new projects that underline the importance of tourism in Appenzellerland.

The Board of Directors of ATAG now consists of Thomas Baumgartner, Erich Dasen, Sandra Nater, Pascale Sigg-Bishop, Kevin Signer, Paddy Schai, Jakob Gülüay and Beatrice Forster. In particular, care was taken to represent both the gastronomy and the front in the supervisory board. With a profit of CHF 20,481, a loss of loss is sought.

new initiatives and hiking offers

A highlight of the meeting was the report on the 722 hiking passes sold, which include vouchers for partners along the hiking route. In addition, the new Witzer experience around the joke hiking trail is very popular, with already 13,000 registered users through the app. This reflects the increasing digitization and the integration of modern technologies into the hiking experience.

The Alpstein, as part of the Appenzellerland, offers a variety of hiking trails that range from simple walks to demanding mountain tours. Hikers can rest in a total of 24 cozy mountain inns and enjoy regional specialties such as Rösti. Six air rope cars make it easier to climb, while various themed hiking trails and a barefoot path offer a variety of experiences outdoors, as reported on appenzell.ch

political support and cooperation

Government Councilor Dölf Biasotto spoke to the shareholders during the meeting at the Säntis summit. He emphasized his family connection to the construction work on the Säntis, which underlines the close bond of the canton to the tourist offer in the region. However, the responsible persons were silent about the intensification of cooperation with the Innerrhoder Tourism Association, which also raises questions and arouses curiosity with regard to future developments.

Tourism in Appenzellerland is the relevant industry, which is characterized by customs, tradition and a diverse nature. With these current developments, Appenzellerland Tourismus AG shows that it adapts both the challenges and the opportunities of the market while maintaining its commitment to the region and its cultural peculiarities. Further information can be found in the article by Appenzellerzeitung.ch .