Stable demand: Germany's travel in the focus of tourists 2025!

Stable demand: Germany's travel in the focus of tourists 2025!

The German Central Tourism (DZT) reports on a stable demand in incoming tourism for the summer season 2025. These findings are based on the Long Haul Travel Barometer the European Travel commission (Etc). Despite a slight decline in travel intentions to Europe in the examined markets, the general interest in trips to Germany and Europe remains high.

Total plan 39 percent of those surveyed from the relevant markets to travel to Europe in the summer months. However, this is a decline in two percentage points compared to the previous year. The decline in the United States is particularly pronounced, where the travel intentions have dropped by seven percent. A similar trend can also be observed in Brazil, Canada and Japan. At the same time, there is a significant increase in the interest of the Chinese: 72 percent of them plan to travel to Europe this year, which corresponds to an increase of ten percent compared to the previous year.

challenges and budget adjustments

The DZT emphasizes that the high travel expenses represent the largest hurdle for potential travelers. In order to meet these challenges, many travelers plan to redistribute their budget. You would like to adapt expenses for food, activities and shopping towards a medium price segment. These observations also reflect the global trends, which were recorded in Long-Haul Travel Barometer and indicate an increasingly careful travel behavior.

The previous evaluations of the barometer show that the affordability and changing preferences drive the reserved travel intentions. The researchers state these developments as an urgent indication that Europe can improve its competitiveness in a global context. The analysis includes more than 1,000 interviews that are carried out every four months in important markets such as Australia, Brazil, China, Canada, Japan, South Korea and the USA

growth potential for the European tourism sector

Despite the challenges in the travel world, the analysis of the Long-Haul Travel Barometer also offers opportunities to improve the European tourism sector. Better management of tourism resources could make the difference by implementing targeted measures to increase the attractiveness for international travelers. The complete results are only accessible to members of the partner organizations, which underlines the exclusivity of the information.