Stable demand: Germany's travel will be the focus of tourists in 2025!

Stable demand: Germany's travel will be the focus of tourists in 2025!

The German National Tourist Board (GNTB) reports stable demand in incoming tourism for the 2025 summer season. These findings are based on the Long Haul Travel Barometer the European Travel Commission (ETC). Despite a slight decline in travel intentions to Europe in the markets examined, general interest in traveling to Germany and Europe remains high.

Overall, 39 percent of respondents from the relevant markets plan to travel to Europe in the summer months. However, this is a decrease of two percentage points compared to the previous year. The decline is particularly pronounced in the USA, where travel intentions have fallen by seven percent. A similar trend can also be observed in Brazil, Canada and Japan. At the same time, there is a significant increase in interest from Chinese people: 72 percent of them are planning to travel to Europe this year, which corresponds to an increase of ten percent compared to last year.

Challenges and budget adjustments

The GNTB emphasizes that high travel costs are the biggest hurdle for potential travelers. To address these challenges, many travelers are planning to reallocate their budget. They want to adjust spending on food, activities and shopping towards a mid-price segment. These observations also reflect global trends Long Haul Travel Barometer were detained and indicate increasingly cautious travel behavior.

The barometer's evaluations so far show that affordability and changing preferences are driving cautious travel intentions. The researchers cite these developments as an urgent indication that Europe can improve its competitiveness in a global context. The analysis includes more than 1,000 interviews conducted every four months in key markets such as Australia, Brazil, China, Canada, Japan, South Korea and the USA.

Growth potential for the European tourism sector

Despite the challenges in the travel world, the Long-Haul Travel Barometer analysis also offers opportunities to improve the European tourism sector. Better management of tourism resources could make the difference by implementing targeted measures to increase attractiveness to international travelers. The complete results are only accessible to members of the partner organizations, which underlines the exclusivity of the information.

In summary, it can be said that incoming tourism for Germany remains stable despite challenges. With targeted efforts and consideration of changing travel trends, Germany could continue to position itself as a popular travel destination in Europe.