Tyrol's winter season 2024/25: Records despite challenges!

Tyrol's winter season 2024/25: Records despite challenges!

Tirol, Österreich - The tourist winter season 2024/25 in Tyrol ends in April and can look back on an overall positive balance. According to the current data oftop.tirolThe overnight stays rose by 1.4 percent to a total of 26.4 million. The arrivals also increased by 2.7 percent and reached 6.1 million. This is particularly remarkable because the first half of the season was very positive from November to January, while the second half was confronted with challenges.

The challenges included a lack of natural snow, warm temperatures and the lack of switching day, which impaired the occupancy of the companies. Nevertheless, Easter ensured a pleasant demand for demand, as the Tyrolean tourism statistics show. It is also interesting that the average length of stay has decreased slightly to 4.3 days compared to the previous year when it was 4.4 days.

Positive developments and challenges

The tourism councilor Mario Gerber particularly emphasizes Tyrol's attraction and emphasizes the role of family businesses in the region. However, rising prices and a noticeable consumption of consumption among guests lead to a tense yield situation for companies. The added value for the 2024/25 winter season is 3.6 billion euros, which corresponds to a decline of 0.3 percent. Despite these circumstances, tourism remains an important engine for the regional economy.

The guests' origin markets show different trends. Germany remains stable with 13.4 million overnight stays, while the Netherlands recorded an increase of 4.6 percent with 3.9 million overnight stays. Austria had 1.8 million overnight stays (plus 3.5 percent). In contrast, the United Kingdom (-0.6 percent), Belgium (-2.6 percent) and Switzerland (-3.8 percent) record declining numbers. On the other hand, the overnight stays from Poland, which were able to achieve an increase of 10.3 percent with 620,000.

Tyrol's tourism offer and future prospects

Karin Seiler, the managing director of Tirol advertising, emphasizes the adaptability of Tyrolean tourism. The region's core product remains skiing, with 80 percent of guests using this winter sports. However, the offer was also expanded to include activities such as winter hiking, events, wellness and culinary deliberation in order to get closer to the goal of a balanced all -year tourism.

A look at the general tourism statistics for 2023/24 shows that Tyrol was able to realize 48.75 million overnight stays, which corresponds to a slight increase of 0.5 percent compared to the previous year. The average length of stay is 3.9 days and is shaped by seasonal distributions that indicate that the winter is 53 percent of the overnight stays and the summer 47 percent. It should be emphasized that Tyrol is about a third of all overnight stays in Austria.

The strongest source markets are Germany with 26.6 million overnight stays, followed by the Netherlands with 5.4 million and Austria with 4.0 million overnight stays. The overnight tourism associations are the Ötztal with 4.3 million overnight stays and Innsbruck Tourism with 3.6 million.

Overall, Tyrolean tourism remains an important employee. Around 52,400 people worked in tourism in January 2025, which represents an increase of 0.7 percent compared to the previous year. Almost 70 percent of employees come from abroad, which underlines the international attraction of the region.

Tyrol therefore faces the challenge of further promoting the positive trends and adapting to the ever -varying conditions of the climate and guest requests in order to preserve the attractiveness as a year -round goal.