Tourism in Miesbach is declining: A trend that is causing concern!

Tourism in Miesbach is declining: A trend that is causing concern!

Tourism in Miesbach, Upper Bavaria, is showing a downward trend in the first quarter of 2025. Loud Alpine wave The number of overnight stays fell by 10 percent during this period compared to the previous year. In particular, overnight stays by guests from other European countries fell short of expectations. This development could have a negative impact on the local economy, which relies heavily on tourism.

The region is struggling with a variety of challenges. These include, among other things, general uncertainty on the markets and changing travel behavior among tourists. Many holidaymakers are increasingly opting for short trips or holidays in less visited regions. The result is that smaller hotels and guesthouses in Miesbach have difficulty filling their beds.

The impact on the local economy

The declining numbers are a worrying sign for the Miesbach economy. Alpine wave reports that the catering and retail sectors, which are heavily dependent on tourism, are also suffering the most from the declines. A further reduction in the number of guests could result in the affected companies having to lay off their employees.

In addition, the influence of legal regulations on the digital economy also plays a role. The TDDDG (Telecommunications Digital Services Data Protection Act), which has been in force since December 1, 2021, has changed the regulations for cookies. It supplements the GDPR (General Data Protection Regulation) and regulates access to data on end devices. It should be noted that the user's consent to the use of cookies is mandatory.

The TDDDG and its meaning

The TDDDG combines the provisions of the Telemedia Act (TMG) and the Telecommunications Act (TKG) and implements the ePrivacy Directive. This means that cookies and similar technologies may only be stored with the user's consent. The exceptions to this rule are also strictly defined, which could affect the economic activity of digital services. For example, the regulation contains specifications for cookie banners, which must contain clear information and an opt-in function.

The use of techniques such as “nudging” and “dark patterns” that are intended to trick users into consent is also not permitted. Violations of the TDDDG can result in fines of up to 300,000 euros. The responsibility for enforcing these regulations lies with the data protection supervisory authorities of the federal states. Dr. Data protection points out that these developments could also have a major impact on local digital providers.

Overall, the situation for the tourism industry in Miesbach is tense. The decline in guest numbers could have long-term consequences for the region's economy, while at the same time new digital regulations pose an additional challenge. Changes in travel behavior and stricter data protection regulations call for innovative solutions to increase guest numbers again.