Tourism in Miesbach sinks: a trend that worries!

Der Tourismussektor in Miesbach verzeichnete im ersten Quartal 2025 einen Rückgang. Erfahren Sie mehr über die Gründe und Hintergründe.
The tourism sector in Miesbach recorded a decline in the first quarter of 2025. Learn more about the reasons and backgrounds. (Symbolbild/ER)

Tourism in Miesbach sinks: a trend that worries!

Miesbach, Deutschland - Tourism in Miesbach, Upper Bavaria, shows a declining development in the first quarter of 2025. According to Alpenwelle , the number of overnight stays in this period decreased by 10 percent compared to the previous year. In particular, the overnight stays of guests from other European countries remained behind the expectations. This development could have a negative impact on the local economy, which is strongly dependent on tourism.

The region is fighting with a variety of challenges. This includes, among other things, the general uncertainty in the markets and a changed travel behavior of tourists. Many vacationers increasingly opt for short trips or holidays in less visited regions. The result is that smaller hotels and guest houses in Miesbach have difficulty filling their beds.

The effects on the local economy

The declining numbers are a worrying sign for the Miesbach economy. Alpenwelle reports that the catering trade and retail, which are heavily dependent on tourism, also suffer from the declines. A further reduction in the number of guests could lead to the companies concerned to have to dismiss their employees.

In addition, the influence of legal regulations on the digital economy also plays a role. The TDDDG (Telecommunications Digital Data Protection Act), which has been in force since December 1, 2021) has changed the regulations for cookies. It complements the GDPR (General Data Protection Regulation) and regulates access to data to end devices. It should be noted that the user's consent to use cookies is mandatory.

the TDDDG and its meaning

The TDDDG combines the provisions of the Telemedia Act (TMG) and the Telecommunications Act (TKG) and implement the Eprivacy Directive. This means that the storage of cookies and similar technologies may only be made with the user's consent. The exceptions to this rule are also strictly defined, which could influence the economic activity of digital services. The regulation contains, for example, specifications for cookie banners that must contain clear information and an opt-in function.

The use of techniques such as "Nudging" and "Dark Patterns", which are supposed to tempt users to consent, is also inadmissible. In the event of violations of the TDDDG, fines can threaten up to 300,000 euros. The responsibility for the enforcement of these regulations lies with the data protection supervisory authorities of the federal states. Dr. Data protection points out that these developments could also have great influence on local digital providers.

Overall, the situation for the tourism industry in Miesbach is tense. The acceptance of the number of guests could have long -term consequences for the economy of the region, while new digital regulations are an additional challenge. Changes in travel behavior and strict data protection regulations call for innovative solutions to increase the number of guests again.

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OrtMiesbach, Deutschland
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