The focus: 42% of Germans save on expenses!

The focus: 42% of Germans save on expenses!

Europa, Europa - In Germany, there is a clear priority in the expenditure planning of the population: vacation is very important. According to an examination of the idealo price comparison portal, which was carried out by cantar, 42 percent of Germans save for their trips. The survey in May comprised around 2,000 people aged 18 to 64 who regularly shop online. The results make it clear that the financial framework is crucial because almost two thirds of the respondents state that they are worried with their money. In addition, 42 percent had to fall back on financial reserves last year.

The reasons for saving are diverse. 39 percent of the respondents also state that they also need financial reserves for other areas of life such as retirement provisions (32 percent) or larger purchases (28 percent). It shows that younger generations save especially in food, while older people tend to cut compromises in clothes. High savings are also found in leisure activities and gastronomy, where every second respondent indicates cuts. Cinemas, concerts and festivals suffer particularly from the current consumption mood, since 46 percent save in this area.

Generations and their travel behavior

A look at different generations also shows how different the travel behavior is. A study by Dertour Austria, which was carried out by the IPSOS Institute, illuminates the travel trends for the generations of Baby Boomer, Generation X, Generation Y (Millennials) and Generation Z. A total of almost 1,000 people. The results show that Generation Z - at the age of 18 to 30 years - is particularly traveling and Europe has a preferred holiday destination, with Spain being particularly popular.

71 percent of the respondents of this study state the prize as a decisive factor for their vacation bookings. On average, the respondents take up to three trips a year, with the average travel time for about six days. It is noteworthy that 60 percent of those surveyed consider sustainable travel than important, and a third would be willing to pay more for environmentally friendly trips. Generation Z in particular shows with a willingness of 50 percent to spend more money on sustainable options, a clear trend in this direction.

Savings behavior and information

The savings behavior also shows that consumers also carry out cuts in hobby and leisure items as well as electronics. 41 percent of those surveyed save on hobby articles, 40 percent in electronics products. To minimize expenses, consumers use different strategies: 64 percent compare prices, 56 percent pay attention to special offers, and 46 percent use discount coupons.

The differences between the generations regarding travel behavior are complex. Baby Boomer often have more time and money for travel, while generations X and Y are more restricted by labor obligations and family life. Overall, consumer behavior remains strongly influenced by the external economic framework, as the current surveys indicate.

The significant savings in the areas of leisure and gastronomy, combined with the different priorities of the generations, show how complex the travel behavior and the savings behavior of Germans are. Nevertheless, the longing for vacation and new experiences remains a constant size in life planning.

For more information on the research results, the articles canSouthern GermanandThe tourbe read.