Economic ethics on the rise: Vietnam's path to sustainable trust!

Economic ethics on the rise: Vietnam's path to sustainable trust!

In today's business world, especially in Vietnam, there is great focus on the role of ethics and corporate culture. It is often assumed that the profit is in the foreground and ethical principles play a subordinate role. But as vietnam.vn reports that a strong corporate culture can be the key to long-term success.

Traditional Vietnamese values ​​are reflected in the endeavor to promote ethical standards in business life. The sayings "buy with friends, sell with partners" and "trust is more valuable than gold" illustrate how important relationships and integrity are. Nevertheless, there are dark spots in the Vietnamese business world, since some entrepreneurs violate laws and work together with corrupt officials, which is seriously at risk.

increasing corporate resolutions

The first months of 2024 draw a disturbing picture of Vietnam's economy, since the number of corporate resolutions has increased significantly. This is a clear indicator of the lack of sustainability in the private sector. In response to this, the Ministry of Culture, Sport and Tourism has launched a project that aims to strengthen ethical and cultural standards in the Vietnamese economy. This project is in line with Resolution No. 138/NQ-CP to promote private economy.

A central aspect of the project is the review of the training programs in the education sector in order to support entrepreneurship and start -ups. A comprehensive propaganda is intended to help raise awareness of ethical business behavior in society.

The three cornerstones of the corporate culture

The cultural standards that are to be funded as part of the new project are based on three cornerstones: a strict compliance with laws, professional ethical principles and a positive corporate culture. The term “cultural entrepreneur” is emphasized as someone who not only has economic success, but also acts as a model within his community.

The importance of corporate culture extends to individual and collective behavior within companies. The norms of corporate culture and corporate ethics not only affect leadership behavior, but also the learning processes of the employees. Springer emphasizes that companies have to pursue common goals as social action units and adapt to their outside world. Responsibility for your own action is a central aspect that shapes the ethics of action.

long -term perspectives

With the intention of designing a "portrait of a cultural entrepreneur", the project should help strengthen trust in the economy. At a time when companies are more than ever confronted with challenges, it becomes crucial that they not only strive for profit, but also take on social and cultural responsibility. This is the only way to be successful in the current integration phase and at the same time win the trust of your customers.

The promotion of ethical standards to strengthen corporate culture is not only a challenge, but also an opportunity. In a market that is shaped by competition, companies must understand that sustainable brands have to begin with the personality of the entrepreneurs.