LMX combines building new travel: Sunrips becomes a new brand!

LMX combines building new travel: Sunrips becomes a new brand!

Berlin, Deutschland - The LMX group has decided to bundle its brands in the area of ​​building new travel. From August 2025, the previous name LMX will be individually converted into Sunrips individually. The company thus pursues the goal of consistently implementing the one-brand strategy and in future offering all the building blocks under the uniform name Sunrips. This was announced in a conversation by Mario Krug (LMX) and Alexander Sieland (Sunrips) in the FVW | TravelTalk studio, as fvw.de reported.

The standardization of the building block business should make it possible to offer customers a clearer and easier booking experience. In fact, Sunrips, which was founded in Berlin as Asia specialist in Berlin in the 1990s, will significantly expand its travel offer. In addition to the previous Asia offers, round trips in South America, rental cargo tours in Europe and combined trips in New Zealand and Australia are now also offered. The round trips particularly play a central role in the new product portfolio of Sunrips, so lmx-agent.com .

Extension of the travel offer

sunrips will continue to expand its competence in the long -distance travel area. Since the takeover by LMX in 2016, the product range in the long -distance travel area has increased significantly. The introduction of the latest booking technology enables individually configurable planning of circular and combined iron. The offer includes live flights, tours, excursions, hotels and transfers. In addition, the Sunrips agency IBE is available in the LMX agent, which simplifies the booking process for agencies.

An advantage for travel agencies is also in the neutral "White Label" IBE, which enables integration on your own website. In order to use such a solution, a minimum turnover of 20,000 euros is required in the second year. Travel agencies that work actively with Sunrips receive fair remuneration and benefit from the financial stability that the LMX brand offers. The average sales per sun trips booking is around 4,000 euros.

technology and service

The agency data of the LMX agencies are automatically stored in the Sunrips system, which enables smooth integration. The login data for bookings are easy to use: the LMX agency number serves as a user name, while the postcode of the travel agency is used as a password. These innovation steps ensure that travel agencies are optimally supported to offer their customers the best trips.