Tourism in South Tyrol is booming: records and surprising trends!

Tourism in South Tyrol is booming: records and surprising trends!

Neumarkt, Italien - South Tyrol is considered one of the most attractive holiday destinations in Italy, the holidaymakers with its impressive mountain landscapes, delicious wine -growing areas and traditional specialties such as dumplings and Kaiserschmarrn. According to the State Institute for Statistics (ASTAT), the tourist development in the region has been booming since 1950. The number of guests rose from around 330,000 in 1950 to over 8.7 million in 2024, which corresponds to a remarkable increase of around 2,500 percent. In 2024, more than 37 million overnight stays were counted, which means an increase of 1,930 percent compared to 1950, howThe Westreported.

It is particularly striking that the number of arrival has grown faster than the total number of overnight stays since 2003, which indicates a tendency towards shorter stays. The historic tourism stronghold Merano, which recorded almost 350,000 overnight stays in 1950, lost importance in the 1990s when Wolkenstein took over the top in Val Gardena. In the 2000s, Kastelruth set a new record with 1.78 million overnight stays in 2024. In contrast, Neumarkt recorded a decrease of 52.2 percent between the number of overnight stays between 1990 and 2024.

Current tourism numbers and trends

In the tourism year 2022/23, over 8.4 million guests were registered in South Tyrol, who booked at least one night. The number of overnight stays exceeded the 36 million mark for the first time. The region has 11,747 accommodation companies that offer a total of 241,624 beds. The demand has remained stable, with 10.6 million overnight stays of domestic guests, while the bookings from Germany rose to 17.4 million. This shows the continuing popularity of South Tyrol in foreign tourists, such asSouth Tyrol Newsreported.

The data also show an increase of 9,438 beds compared to the previous year. Of the overall available beds, 64 percent of hospitals and 36 percent of non-hospitals are in charge of hospitals, whereby the highest number of beds can be found in three-star companies. Despite a slight decline in overnight stays in summer by 1.1 percent, the winter experienced a remarkable upswing with an increase of 19.2 percent, especially in the regions of Bolzano, Pustertal and Salten-Schlern, all of which benefit from healthy growth.

Demographic and economic aspects

Demography shows a strong increase in guests from Asia, the USA, Slovenia, Poland, the Czech Republic and the United Kingdom. The longest stays of stays record guests from Africa and Luxembourg, while German tourists remain 4.8 nights. Tourism has developed into an important economic factor in South Tyrol, which is also reflected in the quality of the services offered. The region's quality index, which is currently 4.3, indicates a steady improvement.

In conclusion, it should be mentioned that there are also challenges despite the records and the flourishing tourism. For example, a prices explosion during the toilet paper caused resentment among the guests. This illustrates the complex economic relationships and the need to keep an eye on the satisfaction of vacationers.