Powerful tourists from Asia and America stabilize Austria's vacation business

Powerful tourists from Asia and America stabilize Austria's vacation business

Österreich - Austria is becoming increasingly popular as an international holiday country. The current bookings and guests show a positive trend, but the added value remains behind the expectations. This emerges from an analysis of the Austrian Institute for Economic Research (WIFO). The rising costs are a challenge for many vacationers, especially for those who have to save. However, an exception is the powerful travelers from the United States and Asia, who represent an important support for tourism.

The United States is the most important market of origin for Austrian tourism, with 2.38 million overnight stays in 2024 - an increase of 14 percent compared to 2023. Chinese guests also contribute to the positive development, which generated around 654,000 overnight stays, which means a remarkable increase of 90 percent. In addition, trips from Latin America, especially from Mexico and Brazil, gain in importance, with a total of 571,000 overnight stays. Guests from Canada recorded a plus of 19 percent and booked around 383,000 overnight stays.

editions and trends in tourism

The total number of overnight bookings in Austria for 2024 is 154.3 million. The main evils of these figures are tourists from Austria and Germany, both of whom have to struggle with an economic flake. It is striking that guests from North and Latin America and Asia record significantly higher expenses on average. North and Latin American holidaymakers spend an average of 341 euros or 296 euros per day, almost twice as much as European guests. Asian visitors are at the top with an output potential of 392 euros per day.

Another trend shows in the shift towards adventure trips, away from conventional "bucket lists". The strategic orientation aims to position Austria as a year -round destination and strong business location. The diversification of the markets of origin turns out to be essentially to ensure the resilience of tourism.

advertising and challenges

Austria is advertised as a high -quality year -round destination in important markets such as China and the USA. This is done in a context in which the President of the Austrian Hotel Association (ÖHV) warns of the challenges of increasing costs in relation to the income. He calls for measures to improve economy and stronger internationalization to increase the competitiveness of the sector.

In addition, the Austria (WKO) Chamber of Commerce (WKO) offers extensive statistics and studies on the tourist labor market situation. These provide an overview of the arrival and overnight statistics as well as the economic importance of tourism in Austria from 2022 to 2025. The recapitulation of this data underpins the continuous importance of the tourism sector for the national economy. Extensive data on the tourism and leisure industry are also provided as part of these surveys, which have been created annually since 2015.

For more information about the trends in Austrian tourism, see Chamber of Commerce Austria .