Tourism 2025: Shadows about bookings despite the high demand!

Tourism 2025: Shadows about bookings despite the high demand!

Österreich - The tourism industry in Austria is currently showing a mixed economic development, despite a good booking situation in hotels, guest houses and apartments. According to a current report fromcourierIn the last two business years, the companies have recorded sales growth. Nevertheless, many companies are fighting with a reduced profitability. As required by increasing personnel, energy and goods costs as well as a high tax load, almost 40 % of the more than 200 companies surveyed are deteriorated in their financial situation.

The tourism barometer 2025, developed by Deloitte and the Austrian Hotel Association (ÖHV), shows an overall grade of 3.06 for the economic situation in the industry. This note reflects a significant deterioration compared to the previous year. While the demand is at a level of pandemic, the fundamental mood remains pessimistic. ÖHV general secretary emphasizes that the increased costs bring many companies to their economic limits.

Set the course for the future

The uncertainties in the tourism sector require measures. This includes the need to carry out efficiency increases and strategic pricing in order to stabilize the economic situation. The actors also call for measures against inflation and the reduction of bureaucratic hurdles. Lending is also a major problem; Almost half of the companies surveyed have difficulty receiving suitable financing.

With regard to future projects, 42 % of the companies are planning a reduction, while 35 % expect restrictions over the next five years. This could have long -term negative effects on the maintenance and further development of the companies. With regard to borrowing, 39 % of the borrower show a preference for variable interest, while 23 % of fixed interest rates and 38 % choose mixed financing. Banks also asked for over a third of the borrower to provide higher security.

Global context and trends 2025

In an international context, the tourism numbers show positive signals. In 2023, the industry experienced a slow but constant recovery from the Corona crisis. In many regions, sales and booking figures reached the level before pandemic or even exceeded it. In Germany, the number of vacation trips rose from 65 million in 2023 to 71 million in 2024.ITBreports of sales of $ 4.7 trillion in international holiday and business travel traffic in 2024, with a forecast of around $ 5 trillion for $ 2025.

Despite the challenges due to inflation and increasing prices, people's desire to travel remains high. Important markets such as the USA, France, Great Britain and China are also increasing demand. Artificial intelligence (AI) is becoming increasingly central to the booking processes and offers potential for efficiency gains. It is expected that more than 70 % of travel bookings will be handled online by 2027, which challenges the traditional business models of travel agencies.

The industry is therefore faced with an exciting but also challenging future. Dynamics in new growth regions and the massive expansion of the air traffic infrastructure in the Gulf States offer opportunities, while geopolitical uncertainties and climate change will bring new challenges.

Details
OrtÖsterreich
Quellen

Kommentare (0)