Vietnam becomes a favorite destination: Europeans discover exotic and culture!

Vietnam becomes a favorite destination: Europeans discover exotic and culture!

Ho-Chi-Minh-Stadt, Vietnam - Vietnam is increasingly becoming a preferred travel destination for European tourists. In midsummer 2025, the country took fifth place among the Asian destinations, which are most frequently asked by European travelers. This gratifying result was announced by Agoda. Loudvietnam.vnIn the summer of 2025, travel agencies increased an increase in interest by over 20 % compared to the previous year.

Visitors from countries such as France, Great Britain, Germany, Russia and Norway in particular show a strong interest in trips to Vietnam. More and more travelers from Russia and Norway displaced the once leading markets such as the Netherlands and Spain, which is due to direct flights and visa exemption. Popular travel destinations within Vietnam are HO-Chi-Minh-Stadt, since Nang and Hanoi, which offer both cultural heritage and breathtaking natural landscapes.

Image promotion and cultural events

The Vietnamese tourism authority has launched targeted programs to strengthen the country's image in Europe. In May 2025, a program for the introduction of Vietnamese tourism in countries such as France, Italy and Switzerland was started. As part of this initiative, the Hue Royal Court Music in Paris was also listed, and companies had the opportunity to hold B2B meetings in Milan, Geneva and Paris.

These measures are part of a broader strategy implemented by the national tourism authority. The authority aims to make Vietnam known on the European tourism market and is planning further activities in Poland, the Czech Republic and Germany from June 20 to July 2, 2025. A good 70 % of international travelers inform themselves about social networks before they choose their travel establishment, which underlines the need to increase the online presence of Vietnam.

Sustainability and investments in the tourism sector

The development of tourism in Vietnam is strongly shaped by economic, cultural and historical factors. In particular, the DO MOI policy of the Vietnam Communist Party, which has existed since 1986, has contributed to reforming the tourism sector. However, the promotion of tourism in Vietnam is still inadequate. The Ministry of Tourism has the main goal of improving the tourist infrastructure, but faces a limited budget and lack of legal regulations. In 2005, fewer than $ 1 million were invested in tourism promotion.

In order to catch up with the known deficit compared to neighboring countries such as China and Thailand, the government has taken various measures. Among other things, the state plans to create legal foundations to attract foreign investors and strives for tax reliefs and the simplification of the visa procedure. The focus is on sustainable development, and the government has started to provide necessary funds for the training of specialists in the tourism sector.

In view of this progress and the positive forecasts, Vietnam could be listed worldwide under the top ten of the tourist destinations by 2016. However, experts advise a comprehensive strategy for sustainable application from the country in order to remain competitive in long -term in international tourism.