Controversal Vietnamese café in Bangkok apologizes for excitement!

Controversal Vietnamese café in Bangkok apologizes for excitement!

392 Rim Kok, Mueang Chiang Rai District, Chiang Rai 57100, Thailand - In Bangkok, a Vietnamese café causes excitement. The establishment has hung a controversial poster while carrying out interior renovations. Roughly translated on the poster, you are roughly translated: "In the past, you said that I was poor, but now I have opened a great Vietnamese café in the heart of Bangkok! Are you already having it?" This reports vietnam.vn . Such signs are popular and often humorous in Vietnamese social networks, but some locals in Thailand feel this expression as inappropriate.

The reaction in social networks was violent. Many users commented that the statement was disrespectful, and a user expressed that they had a degrading the economic situation of the customers. The incident is also discussed in the context of the AK coffee brand from Hue, which already operates four branches in the region. DAN Tri reporter tried to reach the company, but did not get an answer to controversy.

cultural sensitivity is crucial

The café has now covered the poster with black fabric and apologized to the public. Mr. Tran Trung Hieu, an expert in the F&B industry, emphasizes the importance of understanding local cultures for companies. He criticizes the negligent communication of the café, especially the use of jokes that do not match local culture. Hieu warns that cultural misunderstandings can lead to extremely negative consequences. A bad first impression can severely damage the trust of the local population, which is particularly critical for foreign brands.

hieu refers to the example of a Chinese milk tea brand that failed in Vietnam due to an inappropriate approach. He emphasizes that the behavior of a brand can also influence the image of its country of origin. Thus, for Vietnamese brands, it is crucial for expansion abroad to keep an eye on both the business and the image of one's own country.

Lalitta Café in Chiang Rai

Apart from the controversy in Bangkok, there are also interesting cafe experiences in Thailand such as the Lalitta Café in Chiang Rai. It has a unique concept inspired by an imagination Forest and Snow Forest. The café offers an artificial forest landscape with different plants and flowers and attracts visitors with its attractions, including a bridge, a waterfall and an artificial river. The magical atmosphere is rounded off by fog effects that the café also make known as Alice in Wonderland Café or Gods Wonderland Café.

Near the waterfall are Thai statues that represent fairies or nymphs. The Lalitta Café offers both outdoor and indoor areas: the outdoor area conveys the feeling of a rainforest, while the interior is aesthetically designed with colorful paper ornaments and wooden elements. The opening times are daily from 8:00 a.m. to 8:00 p.m., and the menu is also separated: from Tom Yum to Pad Thai to Beef Steak there is something for everyone. The admission price is 60 baht for adults and 17,500 iDR for children, which can be redeemed against food or drinks.

Overall, these two examples show how important it is to understand and respond to cultural contexts, be it in a turbulent urban environment or in the relaxing atmosphere of a café.