Tourism change: Asian luxury travelers conquer Austria!

Tourism change: Asian luxury travelers conquer Austria!

The tourism industry is experiencing a remarkable change, particularly reflected in the increasing attention to guests from overseas. Tourism officials are banking on the profitability of these travelers who prefer premium vacations and are willing to spend more. While traditionally there were numerous guests from Germany, Austria and the Netherlands, the focus is now increasingly on markets in the USA, Latin America and Asia. Loud courier In summary, there were a total of 2.4 million overnight stays by guests from North America in 2023, which corresponds to an increase of 14 percent compared to the previous year.

Although the total number of overnight stays remains high at 154 million over the years, the proportion of long-distance market guests is still relatively low. ÖW boss Astrid Steharnig-Staudinger emphasizes that the motto is now “class instead of quantity” for Asian guests. Interestingly, Asian travelers spend an average of 392 euros per day per person, while North American guests spend 341 euros and Latin American guests spend 296 euros. In comparison, the average European guest only spends about half as much.

Challenges for the industry

Despite these positive developments, there are also serious challenges for the industry. An economic downturn in Germany and Austria as well as rising prices in the hotel and catering industry are causing guests to increasingly gravitate towards cheaper options. There is a noticeable trend towards shorter vacation trips and less luxury, which is reflected in some major bankruptcies in the industry. The service quality and offering must be adjusted accordingly to meet the needs of travelers.

As part of these changes also offers Private Voyage a variety of last minute deals ideal for travelers looking for quality vacation deals. These include various hotels that offer impressive amenities.

• Hilton Marsa Alam Nubian Resort 5***: Ideal für Sonnenanbeter und Taucher, mit Rund-um-die-Uhr Buffet und Blick auf üppige Gärten.
• Hotel Melia Grand Hermitage 5***: Am Goldstrand Bulgariens gelegen, mit Meerblick und einer Vielzahl von Freizeitaktivitäten.
• Hotel Club Magic Life Africana 5***: In Nordafrika, mit zahlreichen Pools und einem All-inclusive-Angebot.
• Royalton Grenada Resort & Spa 5***: Luxuriöse Unterkunft in der Nähe von Magazine Beach, umfangreiche kulinarische Angebote.
• Living Max Hotel 4***: Modernes Design in Österreich, ideal für Aktivitäten in den Bergen.

These diverse offerings show that the industry aims to meet travelers' needs while meeting market challenges. The future of tourism could depend heavily on the move to create premium experiences for overseas guests while maintaining quality standards for European travelers.