Tourism change: Asian luxury travelers conquer Austria!

Tourism change: Asian luxury travelers conquer Austria!

Varna, Bulgarien - The tourism industry is a remarkable change, which is particularly evident in increasing attention for guests from overseas. Responsible in tourism rely on the profitability of these travelers who prefer premium vacation and are willing to spend more. While traditionally guests from Germany, Austria and the Netherlands were numerous, the focus is now increasingly aimed at markets in the USA, Latin America and Asia. According to Kurier , there were a total of 2.4 million overnight stays from North America in 2023, which corresponds to an increase of 14 percent compared to the previous year.

Although the total number of overnight stays with 154 million over the years remains high, the proportion of long-distance market guests is still relatively low. ÖW boss Astrid Stharnig-Staudinger emphasizes that the motto is now "class instead of mass" for Asian guests. Interestingly, Asian travelers spend an average of 392 euros per day and person, while North American guests spend 341 euros and Latin American guests 296 euros. In comparison, the average European guest only spends about half.

challenges for the industry

Despite these pleasant developments, there are also serious challenges for the industry. An economic doldrums in Germany and Austria as well as rising prices in the hotel and hospitality industry ensure that guests tend more at cheaper options. The tendency towards shorter vacation trips and less luxury can be seen, which is reflected in some major bankruptcies in the industry. The service quality and the offer must be adjusted accordingly in order to meet the wishes of the travelers.

In the context of these changes, voyage Privé A variety of last-minute offers that are ideal for travelers who are looking for high-quality holiday offers. This includes various hotels that come up with impressive amenities.

• Hilton Marsa Alam Nubian Resort 5 ***: ideal for sun worshipers and divers, with a circular-the-clock buffet and view of lush gardens.
• Hotel Melia Grand Hermitage 5 ***: located on the Goldenstrand of Bulgaria, with a sea view and a variety of leisure activities.
• Hotel Club Magic Life Africana 5 ***: in North Africa, with numerous pools and an all-inclusive offer.
• Royalton Grenada Resort & Spa 5 ***: luxurious accommodation near Magazine Beach, extensive culinary offers.
• Living Max Hotel 4 ***: Modern design in Austria, ideal for activities in the mountains.

These diverse offers show that the industry aims to fulfill the wishes of the travelers and at the same time meet the challenges of the market. The future of tourism could depend heavily on the tendency to create premium experiences for guests from overseas and at the same time maintain quality standards for European travelers.