Tourism in Binh Thuan: New opportunities through skilled workers and digitalization!

Tourism in Binh Thuan: New opportunities through skilled workers and digitalization!

The National Tourism Year 2023 in Binh Thuan was successfully hosted and further strengthened the region's tourism sector. This industry is increasingly establishing itself as one of the three central economic pillars of the province. The development of the “smoke-free industry” in particular is attracting large numbers of workers to the tourism sector, but there are also challenges to be overcome. Despite the growth in visitor numbers and revenue, the need for professional training for employees in accommodation and tourism service providers remains high. In order to meet the increased demands, the focus is on training as well as the promotion and development of human resources in the tourism sector Vietnam.vn reported.

Last year, over 3,000 out of a total of 16,860 people (17.85%) were trained in the tourism sector. The training content covers a wide range of areas such as English, business administration, hotels and restaurants, resort management and tour guiding. However, there is a significant shortage of well-trained hotel managers and specialist knowledge, particularly in the area of ​​foreign languages. This means that only around 35% of the over 22,000 employees in the tourism sector are properly trained. In order to close this gap, a seminar on training in the tourism sector took place at the end of May 2025.

Training needs and digital transformation

To meet current needs, it is recommended to advance the training and development of human resources in line with digital transformation. In addition to intensified training in specialist languages ​​and soft skills, the need for a digital learning resource warehouse is highlighted. The use of hotel management software is intended to improve the efficiency and quality of accommodation activities by training employees to optimize service quality.

Another aspect is the integration of sales processes and travel coordination. This can increase efficiency in the industry. Flexible, practice-oriented training models are crucial to further improve the quality of human resources in tourism. These measures are all the more important as, following the significant impact of the Covid-19 pandemic, the industry is faced with the challenge of not only returning to a previous normality, but also developing innovative approaches.

Innovations and market analysis

The Covid-19 pandemic has hit the tourism sector hard, but there is a slight recovery. Recent developments in the industry suggest seeing transformation and digitalization as opportunities. The volume of Springer offers, among other things, current market analyses, case studies and best practices and covers topics such as the experience economy and sustainable outdoor and adventure tourism. These concepts and future approaches are essential to sustainably strengthen and redefine the industry.