Tourism revolution: New cards and old brands in HA Giang!

Tourism revolution: New cards and old brands in HA Giang!

Ha Giang, Vietnam - In Vietnam, there are significant changes in the tourism sector, especially with regard to the administration and the corresponding geographical identities. The Buckwheat blossom fields in Ha Giang are a tourist highlight that is increasingly targeting international travelers. A recent merger of Hai Duong and Hai Phong could open up new tour options for various sights, which upgrades the offer and promotes regional networking. However, this presents the industry with challenges because changes in the administration bring new geographical maps, names and identifications of travel destinations.

The administrative adjustments occasionally lead to confusion among international tourists. Changes in the name could affect destination marketing, since many places have developed strong tourist brands with high recognition value that are closely linked to their previous administrative names. It is therefore essential to develop a communication system that takes into account the new administrative limits and the old brand images. At the same time, travel companies must be able to quickly record the changes and to adapt their tours accordingly.

promotion of cultural identity

A central challenge is to preserve cultural identity during the merger process. Especially in regions such as Ha Giang, where ethnic minorities play an important role, it is important to emphasize these cultural elements both in the tourist offer and in advertising. According to experts, the ecologically, culturally and historically diverse region can become a strength through correct planning, whereby the maintenance of the name "Ha Giang" in tourist products should contribute to continuity.

In order to address the shortage of skilled workers, retraining of employees in tourism is necessary. This is directly related to the digital transformation, which also offers an answer to the changing framework in institutions of cultural memory. A publication on this topic by Berndt Dugall, which was published in 2019, addresses the digital transformation and its effects on different areas, including tourism.

technological developments as a key to success

In modern tourism, the use of digital technologies plays a crucial role. Online maps, interactive videos, virtual reality (VR) and booking platforms are indispensable instruments to market tourist offers and to secure a competitive advantage. Advertising campaigns should emphasize new tours and destination clusters to arouse the interest of travelers and to promote tourism in the region.

Another aspect is the need to publish new tourism cards and to actively participate in international trade fairs. Municipalities are encouraged to provide uniform information and images on digital platforms in order to promote the perception of travel destinations and increase visitor engagement. The careful preparation and coordination between media agencies and the tourism industry are also of central importance to make the new developments globally visible.

Overall, Vietnam is faced with the challenge of adapting his tourism sector to the new circumstances, while at the same time the cultural identity and the uniqueness of the travel destinations must be preserved. Initial approaches to develop innovative and sustainable tourism models seem promising, with intelligent agricultural tourism and green tourism being viewed as promising currents. Further information on these topics offers vietnam.vn .

For those interested in digitization in the tourism sector, the study by Berndt Dugall, published in the magazine Abi Technik, offers deeper insights. The publication has been published in the Simon Verlag for Library Knowledge in Berlin and offers comprehensive information on digital transformation in institutions of cultural memory on 243 pages. It is accessible under the doi 10.1515/ABITECH-2020-1016