Vietnam at the Cannes Film Festival: A springboard for global cinema cooperations!

Vietnam at the Cannes Film Festival: A springboard for global cinema cooperations!

Cannes, Frankreich - Vietnam recently emphasized his participation in the 78th Film Festival of Cannes, whereby a central component was the organization of a workshop entitled "Vietnam - Dynamic Asian Market, goal for international film crews". Prominent representatives of the Vietnamese film and tourism industry took part in this workshop, including Dinh Toan Thang, Ambassador of Vietnam in France, and Nguyen Trung Khanh, Director of the National Tourism Administration. This event took place as part of Vietnam's efforts to position itself as an important player on the international film market and to promote cinematic cooperation. For example, Khanh emphasized the increase in international cooperation projects in the Vietnamese cinema, which also underlines the importance of cinema as a "cultural and tourism messenger" in order to promote dialogue and understanding between nations, such as vietnam.vn reported.

Another highlight of the workshop was the presentation of the beauty of Vietnamese tourist destinations and locations by the cultural and sports offices. Nguyen Trung Khanh also put the willingness of Vietnamese actors to participate in international projects. The Vietnamese status in the Cannes Film Market served to advertise the attractiveness of Vietnam both in the cinema and in the area of ​​tourism, with the aim of inviting international filmmakers to Vietnam.

opportunities and challenges for the film industry

The Vietnamese film industry faces many challenges, but also with significant opportunities. Dr. Ngo Phuong Lan, President of the Vietnam Cinema Promotion and Development Association, emphasized that Vietnam has great potential for the film industry through its natural landscapes, qualified workers and improved infrastructure. At the same time, she pointed out that many cooperative programs have been launched since the 1990s to offer Vietnamese talents professional support and resources. This was reinforced by the participation of Vietnamese filmmakers in international festivals, including the recognition of films such as "Children of the Mist" by Hà Lệ Diễm, the first Vietnamese documentation that was nominated for an Oscar in 2022, such as vietnamnews.vn reported

The need to create incentives and guidelines that facilitate investments in the film industry was often addressed. Dinh Toan Thang and other experts warned that Vietnam has difficulty attracting larger film cooperations since the early 1990s. Ninh Binh and Quang Ninh were mentioned as concrete places that are already locations for international productions.

film festivals and educational opportunities

Another step to promote the Vietnamese film industry is supported by regional film festivals such as the da Nang Asian Film Festival (Danaff), which took place for the first time in 2023. Danaff offers a platform for Asian and Vietnamese films and at the same time promotes visual and technical training through initiatives such as the Fly Post Lab. Such events not only increase the visibility of Vietnamese films, but also promote networking within the industry.

The challenge remains to improve the support for young filmmakers and to establish educational institutions for cinema. Although the Vietnamese film industry is the fastest growing in Asia, the visual effects are often often in the hands of small companies, while foreign companies dominate the market.