Leipzig advertises Thuringian families: Discover holiday highlights!
Leipzig advertises Thuringian families: Discover holiday highlights!
The Leipzig Tourismus und Marketing GmbH (LTM) started a comprehensive cross -media campaign in Thuringia in May 2025 to win new guests for the Leipzig region. In particular, the focus is on families who are addressed by the geographical proximity and the diverse leisure activities of the region. Thuringia is considered an important source area for national tourism in Leipzig, which underlines the importance of this campaign. According to MynewSdesk.com is popular for day trips and shortening.
The campaign comprises several components that aim together to reach a wide audience. On May 24, 2025, a special supplement will be released in the "Thuringian General", "Thuringian Landeszeitung" and "Ostthüringer Zeitung", which contains a 16-page overview with excursion tips and travel offers. This is expected to address around 577,000 readers in Mittelthüringen and Jena, which corresponds to 42.4% of the population. In addition, two family short vacation packages are raffled off, which increases the attractiveness of the offer.
radio campaign and poster advertising
At the same time, a radio campaign at Antenne Thuringia runs until June 7, 2025, which is implemented in cooperation with the city of Grimma. Antenne Thuringia reaches a daily reach of 833,000 listeners, especially in the age group of 14- to 59-year-olds. Together with a two -week after -work quiz, in which ten short vacation packages are raffled off, the campaign ensures keen interest. Furthermore, two regional spots are broadcast - one addresses Grimma, the other the Leipzig region. In order to increase the online presence, a banner campaign on the website of Antenne Thuringia is also switched.Another highlight is the poster campaign, which will be shown from May 27 to June 9, 2025 in Erfurt, Jena and Weimar with over 100 city light posters. A campaign motif is presented that focuses on Rochlitz and the Mulde. In addition, there is a raffle for a short vacation for families to make the Leipzig region even more attractive.
passenger advertising and versatile offers
An innovative element of the campaign is passenger advertising in Erfurt. A 20 meter long tram from EVAG is covered with a motif of the city of Grimma to attract even more visitors. Other tourist “lighthouses” of the region are also advertised to highlight the versatility of Leipzig as a leisure and holiday region. A total of 13 short vacation packages are raffled off, which further increases the incentive for a visit to the region. More information and detailed travel offers are available at www.region.leipzig.travel
In a time when tourist trips in Germany are almost without restrictions, LTM GmbH enhances its efforts for guests. After the successful spring campaign in Baden-Württemberg, the new “Diving to Leipzig” campaign is aimed specifically at families with children in North Rhine-Westphalia. The focus here is on leisure, water, nature and active vacation to further promote interest in Leipzig. In addition to print and radio advertising, online and social media campaigns are also planned to address young city travelers.
With over 300 large area posters in cities such as Bochum, Duisburg and Essen as well as a competition, where you can win a long weekend in Leipzig, a younger audience is specifically addressed. Volker Bremer, Managing Director of LTM GmbH, emphasizes the change in travel behavior after pandemic, which increasingly favors relaxation in its own country and short -term decisions. The great demand for leisure activities, trade fairs and major events show the popularity of the region.
For more information and call to booking, LTM GmbH offers a large selection of tourist brochures for download to www.leipzig.travel/downloadcenter an.
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| Ort | Leipzig, Deutschland |
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