Tourism in Baden-Württemberg: number of guests rise, overnight stays drop!

Die Wintersaison 2024/25 in Baden-Württemberg: Mehr Gäste, aber weniger Übernachtungen – ein Blick auf aktuelle Trends und Herausforderungen.
The 2024/25 winter season in Baden-Württemberg: more guests, but fewer overnight stays-a look at current trends and challenges. (Symbolbild/ER)

Tourism in Baden-Württemberg: number of guests rise, overnight stays drop!

Baden-Württemberg, Deutschland - The tourist winter season 2024/25 in Baden-Württemberg ended with mixed results. According to Süddeutsche Zeitung Arrivals between November and April by 2.0 percent compared to the previous season. A total of around 9.6 million guests recorded a total of a good increase.

However, the total number of overnight stays fell slightly by 0.3 percent. Special declines were recorded from January to March: In January, the overnight stays with a minus of 0.5 percent remained just below the previous year, during February a decrease of 7.6 percent and March even 7.0 percent. These developments were listed in detail

popular travel destinations and guest groups

All six travel regions in Baden-Württemberg were able to attract guests, especially classic winter sports goals such as the Black Forest and the Swabian Alb were asked. Course and recreation locations offered a wide range of offers that convinced visitors. The Tourism State Secretary Patrick Rapp (CDU) was satisfied with the record figures for guest arrivals and emphasized the importance of preparing the resorts for future climatic changes.

The differences between domestic and foreign guests are particularly interesting. Arrivals from abroad rose by 2.5 percent, while overnight stays fell by 1.9 percent. In contrast, the arrivals of domestic guests rose by 1.8 percent, and the overnight stays remained stable with an increase of 0.1 percent.

climate change and sustainable development

The Ministry emphasizes the need to optimistically adjust to climate change. Future holiday destinations have to adapt to milder and low -snow winter months. This could increase the relevance of all year round, weather -independent experiences and modern infrastructures.

A new interactive application was launched in the updated tourism atlas, which enables an analysis of the most important travel destinations based on regional data. These statistics illustrate seasonal patterns of tourist demand and show that Dutch and Danish guests in particular record higher overnight numbers along the highways, while guests from overseas prefer large cities.

Overall, it can be said that the 2024/25 winter season brings both challenges and enjoyable growth in visitors. The numerous aspects that affect the tourism sector require an adaptation of the offers in order to meet the changing demands.

Details
OrtBaden-Württemberg, Deutschland
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