Tourism in Horb: The decline in overnight stays is worried!

Tourism in Horb: The decline in overnight stays is worried!

Horb, Deutschland - The current situation in the tourism sector in Baden-Württemberg shows worrying developments. According to the latest data, the number of overnight stays dropped by 5.2 percent in the first quarter of 2025 compared to the previous year. The hotel industry in the region has a decline of 4.6 percent, which is particularly clear in Horb.

In Horb, the utilization of the hotels is very different. While the Gasthof Adler in Dettingen can report on a successful winter season with many overnight stays and events, the situation is different at the Forellengosthof Waldeck. There is a noticeable decline in overnight stays for both tourists and business travelers. The "Hor Hotel", on the other hand, located in the industrial area, is stable with an occupancy rate of 90 to 100 percent and shows no falling numbers.

causes of the decline

The causes of the decline are complex. Experts discuss the financial situation of the people, the increasing spread of home office work and the time situation of the Easter holidays as possible factors. These circumstances could lead to less travel and accommodation.

In particular in Horb, many hotel guests are business travelers, which makes the city attractive for certain market segments. Nevertheless, a decline in international visitors remains a serious problem after the Corona pandemic. In addition, the tourists in Horb are often cyclists who only linger briefly and therefore do not contribute to the stability of the local hospitality.

local support necessary

The owner of the trout inn empicges that both the number of business travelers and tourists decrease. This is a challenge for the industry, since the Neckar's attractiveness alone is often not sufficient to keep guests for a long time. In this context, an appeal to the local population is loud to support domestic gastronomy in order to strengthen the hospitality industry in Horb.

The tourism statistical data made available from Statistical portal , reflect the load in accommodation companies and offer a comprehensive overview of the current situation. They include information on sleeping facilities, arrivals and overnight stays for both domestic and international guests. However, the data for smaller companies are often not recorded in official statistics.

It remains to be seen how the situation in tourism and hospitality will develop in the coming months and whether the industry can recover from the current declines. The support of the local population could play a crucial role in this.