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Where will Germans go this summer if money is no object?
Find out where Germans want to travel in 2025 if money is no object. Popular destinations and survey results in focus.
Where will Germans go this summer if money is no object?
The holiday season is approaching and Germans' desire to travel remains unbroken. A recent survey shows vacationers' preferences when money is no object. Based on survey by t-online.de There are clear trends as to where the Germans are headed this summer.
The survey was carried out under the impression of summer temperatures of up to 35 degrees without shade. It turned out that preferences vary: some like to go to the sea or the mountains, while others explore cities or prefer a relaxing stay in air-conditioned hotels. These different wishes and the general joy of vacation show how important vacation is for Germans.
Travel behavior and trends
The data determined as part of the German tourism analysis zdf.de reveal that the number of Germans taking trips of at least five days has increased since the slump during the corona pandemic. Vacations are now seen as an essential part of life; Expenses for everyday items are therefore often deferred.
The German tourism industry recorded a record 496.1 million overnight stays in 2024, with campsites particularly gaining in popularity. The Germans prefer to find their retreats in their own country. The most popular travel destination remains Germany, with a clear focus on Bavaria and Mecklenburg-Western Pomerania. New to the top three holiday destinations in Germany is Baden-Württemberg, which is preferred by 4.7% of holidaymakers.
International holiday destinations
Outside Germany, Spain and Italy are the second and third most popular travel destinations. Turkey in particular is becoming increasingly popular, with 5.8% of German holidaymakers. The analysis also shows that 16% of German vacationers went to destinations outside Europe in 2024, especially Far East and Southeast Asia.
Tourism expert Ulrich Reinhardt predicts another record year for the travel industry. Two thirds of Germans are already ready to travel and prefer early bookings, especially among people with higher incomes. This development could also affect the upcoming results of the ongoing survey t-online.de influence, which will shed more light on Germans' vacation plans.