Berlin plans its own reward system for sustainable travelers!

Berlin plans its own reward system for sustainable travelers!

Kopenhagen, Dänemark - Copenhagen has created a new model of environmentally friendly travel with its innovative “Copenpay” project. As part of this initiative, travelers who travel sustainably are rewarded with a variety of incentives. These include free lunch, boat tours, excursions and museum discounts. The project, which runs between June 17 and August 17, 2025, comprises over 90 attractions, including the National Museum and the Danish National Gallery as well as numerous services such as the loan bikes from Donkey Republic and boat trips with gooboat. The aim is to sharpen the awareness of sustainable travel and to influence travelers in their way of thinking, as utopia performs.

The pilot project "Copenpay", which was already successful in 2024 beyond expectations, recorded an increase of 29% in the loan of bicycles and collected tons of garbage. Pleasing 98% of the participants were ready to recommend the initiative. This shows how important such incentives are to promote environmentally friendly decisions. Travelers who stay for more than four nights or arrive by train benefit from further rewards such as yoga hours, tours and reduced admission prices at cultural events. There are also special discounts for electric car drivers.

sustainable tourism in Berlin

in Berlin, which is regularly one of the five most sustainable tourist destinations worldwide, you want to take Copenhagen's approach to the model. According to a spokesman for the Senate Department for Economy, the capital plans to introduce its own reward system for sustainable behavior in tourism. Here, incentives such as free tours, discounts or free admission to attractions should be offered, which would further expand the range of environmentally friendly alternatives. Another incentive is the possibility for guests to take part in activities such as Kayak tours or the collecting of garbage in parks that are supported by the "Visitberlin" tourism promotion.

Currently around 50% of the 12.3 million visitors of Berlin are coming by train, and this number is expected to continue to rise. Nevertheless, Berlin tourism recorded a decline of 4% in overnight stays compared to the previous year in the first quarter of 2025, while the number of foreign guests increases slightly by 0.1%. This development makes the initiative all the more necessary in order to create sustainably interesting offers that not only boost tourism, but also promote environmentally conscious travel behavior.

By this exchange of ideas between Copenhagen and Berlin, it becomes clear that the metropolises are determined to make their tourist offers sustainably and to actively reward their visitors. This is intended to raise awareness of the need for environmentally friendly travel, with both Berlin and Copenhagen a pioneering role in the international tourism industry.