Binh Thuan: Green tourism through digital transformation and innovation!

Binh Thuan fördert grünen Tourismus durch digitale Transformation und geistiges Eigentum zur nachhaltigen Entwicklung und Innovation.
Binh Thuan promotes green tourism through digital transformation and intellectual property for sustainable development and innovation. (Symbolbild/ER)

Binh Thuan: Green tourism through digital transformation and innovation!

In a recently held workshop in Binh Thuan, led by Nguyen Hoai Trung, the deputy director of the Ministry of Science and Technology, the decisive role of intellectual property for the development of green tourism was emphasized. vietnam.vn reports that intellectual property should serve to protect tourism products, geographical information and brands in the region and at the same time research as well To promote technology application. This should contribute to the creation of high -quality green tourism products.

nguyen Minh, the deputy chairman of the province's popular committee, emphasized in his speech the essential elements that are necessary to promote innovation and sustainable development in the field of green tourism. Important aspects are the introduction of new products and models such as community tourism, craftsmanship and ecotourism. These initiatives should not only benefit the companies, but also to the communities and tourists.

linking technology and tourism

The intention of combining intellectual property with digital transformation and modern marketing in order to establish Binh Thuan as an outstanding travel destination should be particularly emphasized. Pham van Quan, a national expert in digital transformation, presented innovative approaches to digitization in the tourism sector during the workshop. The possibilities that digital technologies offer to improve visitor experience is also discussed here

according to the information from binh thuan news focuses on the digital transformation to strengthen and To improve the experiences of visitors. The Office for Culture, Sport and Tourism has promoted digitization at historical sites, picturesque places and in tourism providers by the Binh Thuan Smart Tourism Portal.

innovative approaches to product development

Over 40 tourism companies already take part in the digitization of their products and services and use 360-degree VR technology. A central element is to set up a database system that is associated with the general database of the province and specialized databases of the Ministry of Culture, Sport and Tourism.

An additional highlight is the development of an e-tourism trading platform in cooperation with Viettel Binh Thuan, which integrates online promotion, sales campaigns and tourism events. This platform has already attracted more than 50 tourism companies and organized an online tourism trade fair, in which over 100 companies and thousands of visitors took part.

The other initiatives include the installation of QR code stations at the tourist destinations, which enable visitors to call up information about their smartphones. However, future challenges are the insufficient network and hardware infrastructure, limited investment resources and the need to improve human resources.

The province of the province also provides for the upgrading of the Binh Thuan tourism information portal, the development of applications for online service bookings as well as the creation of multi-services and e-payment systems. The province strives to create a 360-degree VR digital map and use AI as well as big data for market research and decision-making.

The free technology transfer and the development of synchronized IT systems are sought for better networking and digital marketing in the tourism industry. The constructive discussions about the importance of intellectual property for product development and sensitization within the tourism community suggest that Binh Thuan is on the best way to successfully master the challenges in green tourism and to implement innovative solutions.

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OrtBinh Thuan, Vietnam
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