Björn Daugs: 100 days of fresh wind for Bad Pyrmonts Tourismus!

Björn Daugs: 100 days of fresh wind for Bad Pyrmonts Tourismus!

On May 15, 2025, Björn Daugs will look back on his first 100 days as managing director of Bad Pyrmont Tourismus GmbH. During this time he set the course for a future -oriented development of tourism in Bad Pyrmont. Daugs describes his team as motivated and imaginative what benefits him in his diverse tasks.

With many years of experience in marketing, most recently at Sonepar, Daugs has already examined numerous internal processes and introduced new project structures. Cost savings have been determined and the team is currently working on the team 41 projects that are supported by a modern digital project management tool.

innovative approaches to promoting tourism

In order to ensure a targeted approach to the target groups, the first advertising campaigns have already been started. In addition, a dynamic QR code system for the city was set up to efficiently pursue click numbers. In the first weeks of his term, Daugs personally met many stakeholders in Bad Pyrmont and the surrounding area and prepared for the new challenge two months before his official start of work.

A central goal is to create a continuous corporate design for Bad Pyrmont, which has already been implemented in the digital channels of Bad Pyrmont Tourismus GmbH. In addition, a new logo for the motorhome port was designed and a corporate channel on LinkedIn for increased communication with the public was set up.

Future -oriented projects and offers

Daugs also took over projects for tourism funding for 2024, including the planning of new hiking trails and the renewal of Expo plates. Short films for historical sights were produced that can be called up via QR codes and thus represent an innovative source of information for visitors.

Another highlight that is already being planned will be created on Europa-Platz; However, the specific details are still pending. Future projects also include the slimming of the website content and the development of a new roof campaign for Bad Pyrmont.

For more information, please visit the websites of LIFEPR and City of Bad Pyrmont . .