Festival Mena Ocop - Discover local treasures and delights!

Festival Mena Ocop - Discover local treasures and delights!

From May 16 to 25, 2025, the “Mena Ocop-Tourism Gifts 2025” festival takes place in Ho Chi-Minh-Stadt. The Menas Group, which is behind the event, has set itself the goal of promoting domestic consumption and the cultural values ​​of the region. General Director Nguyen Duc Quynh leads the executives of the Ministry of Tourism to the event, which focuses on products from almost 20 provinces and cities from the east and west of the south. Around 50 stands that offer a large number of agricultural products, handicrafts and culinary specialties are expected. The festival is shaped by the participation of the Mena Gourmet supermarket, which presents regional delicacies and wants to set up a sales area for ocop products, such as vietnam.vn reported

Visitors can enjoy a selection of over 700 dishes in the Yum Food Village and take part in cultural performances, craft workshops and culinary advertising campaigns. Travel companies such as Thien Nhien, Trieu Hao, Thuan Phong, Kiwi and Vina Group also have special cultural and health discovery trips. This initiative emphasizes the cooperation between the tourist office and the company, such as Le Truong Hien Hoa, deputy director of the tourism office. The event is intended to promote sustainable development and create a link between OCOP products as well as travel and trading services.

Support for local producers

The OCOP club is viewed as a platform that promotes exchange and mutual support between agricultural companies. Tran Thanh Oanh, General Director of the ABF Food Import-Export Company, pointed out that the club not only facilitates access to markets, but also introduces quality control to increase the value of the products. A factory for organic fertilizers is also being developed to help members with capital, seeds and sales support. In order to increase efficiency, farmers are increasingly relying on modern technologies and e-commerce platforms to reduce production costs and increase their income.

Overall, the Binh Chanh Ocop Club currently has 24 members and plans to set up an exhibition area for local OCOP products. This shows the commitment of the local community for innovative approaches that promote sustainable development in the region.